customer research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
customer journey
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
content optimization
When the boss is reluctant to approve your digital initiatives, adding an authoritative voice from an outside expert can help you make your case.
by Neil Sniffen // 5 min read
conversion rate optimization
A rotating homepage carousel wastes precious real estate. Here are four reasons why they don’t work and four ways brands can better use that space.
by Neil Sniffen // 4 min read
data driven
Do you have a bulky website? Has it become old and poorly maintained over the years? Whip your site into shape and turn it into a revenue earning machine.
by Neil Sniffen // 2 min read
The Good's research report on the single digital experience; offering active lifestyle brands a vision for how they can provide their customers with a digital experience that creates trust, delight, and business.
by Neil Sniffen // 25 min read
copy writing
Most websites are content heavy in a way that's unhelpful to customers. To avoid being unhelpful, brands need to create content focused on customer goals.
by Neil Sniffen // 3 min read
The complexity of Google Analytics often prevents people from using it to its full potential. Dashboards for Google Analytics provides brand leaders with an easy way to begin to more fully leverage this valuable tool.
To increase email signups, many brands have resorted to disruptive and ill-timed email collection tactics like email pop-ups. There's a better way.
Brands need to cultivate relationships with the their consumers; to do that, they first have to stop talking about themselves.
The Internet allows customers to tell brands what they are looking for; brands that listen will know how and when to show up at the exact right time.
