Neil Sniffen - The Good

Proof Authentic Brand Storytelling Boosts Ecommerce Sales

Snow Peak’s ecommerce site is proof positive that by crafting an authentic brand story, customers will respond by opening their wallets. These simple steps will increase any ecommerce site's sales.

by Neil Sniffen // 5 min read

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Customer Acquisition

Why You Need a Long-Term Ecommerce Strategy (and How to Do It)

The long-term viability of a short-term strategic plan is more expensive and more painful than getting the long-term strategy right first.

by Neil Sniffen // 3 min read

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Optimization

Setting Redesign Goals Through Data and Empathy

Data can tell you how to create a great website, but empathy will make it convert.

by Neil Sniffen // 5 min read

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Optimization

Increase Conversion Before Increasing Traffic

The conundrum of increasing traffic or increasing conversion rate is one all brands face. The answer is simple.

by Neil Sniffen // 3 min read

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Customer Acquisition

Content Marketing: Unlock Your Organic Growth

The most cost efficient marketing tool your brand has at its disposal is content marketing. It’s cheaper than almost all other marketing and advertising tools, it converts at a much higher rate, and it can be a primary driver of sales to your site.

by Neil Sniffen // 4 min read

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Optimization

Resolving to be Useful

Being useful isn't about being boring, it's about providing an experience for your customers that is helpful and easy.

by Neil Sniffen // 3 min read

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Optimization

How to Make a Landing Page a Rainmaker

Landing pages are too often the last picked member of the digital marketing team. But, by focusing on one thing, landing pages can become the digital marketing star.

by Neil Sniffen // 3 min read

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Optimization