colleagues reviewing experimentation results and conversion rate data.

Optimization

I’m Running Experiments. Why Hasn’t My Conversion Rate Gone Up?

Your digital platform can benefit from experimentation, but that benefit doesn’t always equate to an increasing conversion rate. Let’s explore how to manage the nuance, including special insight from experts.

by Natalie Thomas headshot Natalie Thomas // 10 min read

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colleagues reviewing data from smoke test results.

Optimization

Smoke Testing: 5 Steps to Quickly Validate Your Ideas

Discover how smoke testing saves time and money by validating digital products early. Learn five simple steps to test your ideas before full development.

by Natalie Thomas headshot Natalie Thomas // 12 min read

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verb scoring for product strategy

Customer Acquisition

9 Use Cases For Verb Scoring To Support A Successful Product Strategy

With endless factors to keep in mind, verb scoring can help turn a company’s priorities into a product strategy.

by Natalie Thomas headshot Natalie Thomas // 12 min read

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verb scoring (1)

Data & Analytics

An Introduction to Verb Scoring: What It Is and How To Leverage It For Product Acquisition & Monetization

Verb scoring is the starting point for competitive and strategic analysis specific to product monetization. Find out how to leverage it.

by Natalie Thomas headshot Natalie Thomas // 8 min read

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person working on theme-based roadmap

Optimization

Theme-Based Roadmaps: How They Differ From Tactical Roadmaps & Why We Always Start With Themes

Explore the differences between theme-based and tactical roadmaps and deepen your understanding of how theming can unlock stakeholder buy-in.

by Natalie Thomas headshot Natalie Thomas // 14 min read

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people going over data

Good Question

What Is The Difference Between Data-informed, Data-backed, And Data-driven?

Many organizations aspire to be data-backed, but they often fall short by primarily relying on generative research methods.

by Natalie Thomas headshot Natalie Thomas // 3 min read

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Why am I losing sales to competitors on paid traffic? And how do I fix it?

Optimization

Why am I losing sales to competitors on paid traffic? And how do I fix it?

Are you noticing low conversions on paid traffic like Google Shopping ads this holiday season? This is how you can fix it.

by Natalie Thomas headshot Natalie Thomas // 5 min read

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data driven marketing - customer acquisition costs google analytics reports

Data & Analytics

Ecommerce Analytics Reports: Decision-Driven Data Analysis & Conventions That Mean More Than Benchmarks

Optimizing the digital experience starts with scrutinizing a select set of ecommerce analytics reports through decision-driven data analysis.

by Natalie Thomas headshot Natalie Thomas // 11 min read

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two people working on rapid validation

Optimization

What is Rapid Testing and How is it Different from A/B Testing?

We’re sharing the true meaning of data-backed decision-making and how rapid testing can help you get there.

by Natalie Thomas headshot Natalie Thomas // 8 min read

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