customer research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
customer journey
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
content optimization
We talked to eight product strategy experts about how to make the most of annual planning. Here’s how to start 2025 on the right foot.
by Natalie Thomas // 9 min read
b2c
Unlike traditional funnel frameworks, growth loops turn each interaction into a chance to draw in new users. Learn how growth loops work and how to build them for long-term, exponential success.
customer experience
Showcasing your social and environmental initiatives will build trust and loyalty with your shoppers. Learn how practitioners at the epicenter of mission-driven ecommerce embed brand values throughout the brand experience.
by Natalie Thomas // 16 min read
a/b testing
Your digital platform can benefit from experimentation, but that benefit doesn’t always equate to an increasing conversion rate. Let’s explore how to manage the nuance, including special insight from experts.
by Natalie Thomas // 10 min read
Discover how smoke testing saves time and money by validating digital products early. Learn five simple steps to test your ideas before full development.
by Natalie Thomas // 12 min read
With endless factors to keep in mind, verb scoring can help turn a company’s priorities into a product strategy.
Verb scoring is the starting point for competitive and strategic analysis specific to product monetization. Find out how to leverage it.
data driven
Explore the differences between theme-based and tactical roadmaps and deepen your understanding of how theming can unlock stakeholder buy-in.
by Natalie Thomas // 14 min read
Natalie Thomas
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Natalie Thomas
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