Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Optimization
Wireframes are critical to the design or redesign process. Learn how to create a wireframe review process that saves time and resources and helps avoid unnecessary development costs.
by Maria Balus // 9 min read
For “dabblers” in optimization, other tools might do the trick, but Hotjar is the go-to tool for expert researchers. Here’s why and how to avoid getting misguided by claims that downsampling is always bad.
by Maria Balus // 11 min read
Introducing the Heuristics for Digital Experience Optimization™ and how they can help you solve website challenges.
Visual design utilizes imagery and visual cues to improve the overall user experience. Learn its fundamental principles and see some best-in-class examples.
by Maria Balus // 12 min read
These are the key principles of form design for SaaS and ecommerce brands. Learn more and explore over 31 form design examples.
Maria Balus
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11 min read
Maria Balus
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9 min read
