customer research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
customer journey
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
content optimization
Wireframes are critical to the design or redesign process. Learn how to create a wireframe review process that saves time and resources and helps avoid unnecessary development costs.
by Maria Balus // 9 min read
For “dabblers” in optimization, other tools might do the trick, but Hotjar is the go-to tool for expert researchers. Here’s why and how to avoid getting misguided by claims that downsampling is always bad.
by Maria Balus // 11 min read
Introducing the Heuristics for Digital Experience Optimization™ and how they can help you solve website challenges.
conversion rate optimization
Visual design utilizes imagery and visual cues to improve the overall user experience. Learn its fundamental principles and see some best-in-class examples.
by Maria Balus // 12 min read
ecommerce
These are the key principles of form design for SaaS and ecommerce brands. Learn more and explore over 31 form design examples.
Maria Balus
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11 min read
Maria Balus
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9 min read
