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        customer research

        What is The Strategic Value of Ongoing User Research in SaaS?

        The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.

        by Natalie Thomas headshot Natalie Thomas // 8 min read

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      • Munchkin decreased bounce rates
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    • Featured Insight
      • Header - customer journey map

        customer journey

        How Ecommerce Brands Can Create a Conversion-Powered Customer Journey Map

        A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.

        by Natalie Thomas headshot Natalie Thomas // 13 min read

      • View All Insight Articles →
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a noteook with wireframes sitting on a desk.

content optimization

How Do I Actually Review a Wireframe?

Wireframes are critical to the design or redesign process. Learn how to create a wireframe review process that saves time and resources and helps avoid unnecessary development costs.

by Maria Balus profile photo Maria Balus // 9 min read

Separate Instances for Each Map

customer research

This Is The Best Heatmap Software For Researchers (Yes, It Downsamples, And That Is OK)

For “dabblers” in optimization, other tools might do the trick, but Hotjar is the go-to tool for expert researchers. Here’s why and how to avoid getting misguided by claims that downsampling is always bad.

by Maria Balus profile photo Maria Balus // 11 min read

Heuristics for digital experience optimization feature image

customer research

How To Solve Common Optimization Issues Using Heuristics (With Examples)

Introducing the Heuristics for Digital Experience Optimization™ and how they can help you solve website challenges.

by Maria Balus profile photo Maria Balus // 11 min read

two computer screens showing visual design in progress

conversion rate optimization

The Fundamentals of Visual Design and Why You Need It

Visual design utilizes imagery and visual cues to improve the overall user experience. Learn its fundamental principles and see some best-in-class examples.

by Maria Balus profile photo Maria Balus // 12 min read

ux form design examples header

ecommerce

10 Principles of Good UX Form Design (+ Winning Form Design Examples)

These are the key principles of form design for SaaS and ecommerce brands. Learn more and explore over 31 form design examples.

by Maria Balus profile photo Maria Balus // 11 min read

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