customer research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
customer journey
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
conversion rate optimization
This week on Drive & Convert, Jon and Ryan discuss preparing for holiday 2024 and the recommended tech stack for success.
by Jon MacDonald // 25 min read
This week on Drive & Convert, Jon and Ryan discuss how to convert free trial users to paying customers.
by Jon MacDonald // 30 min read
This week on Drive & Convert, Jon and Ryan discuss the July 2024 Amazon Prime Day event and its effect on the ecommerce landscape.
by Jon MacDonald // 26 min read
tracking & analytics
This week on Drive & Convert, Jon talks all things heat maps! From their various uses to which heatmap tool is truly the best.
by Jon MacDonald // 27 min read
customer experience
Learn the fundamentals of great SaaS website design illustrated through 15 examples to inspire your redesign.
by Jon MacDonald // 16 min read
This week on Drive and Convert, Ryan and Jon discuss the amount of clicks that go to organic listings vs. Google-owned properties and ways to pivot focus to optimize your marketing budget.
by Jon MacDonald // 28 min read
This week, Drive and Convert takes you on a journey through the six heuristics for digital experience optimization and how they come together to create a better digital experience for users.
by Jon MacDonald // 23 min read
In this episode, Ryan and Jon discuss Google's broad match keyword feature and the best ways that brands can utilize it.
data driven
To assess the health of your digital experience optimization efforts, it's crucial to move beyond measurement. Here's how to evaluate instead.
by Jon MacDonald // 11 min read
Jon MacDonald
//
23 min read
Jon MacDonald
//
25 min read
