Drive and Covert Episode 116 How to Convert Free Trial Users to Paying Customers.

conversion rate optimization

Drive and Convert (Ep. 116): How to Convert Free Trial Users to Paying Customers

This week on Drive & Convert, Jon and Ryan discuss how to convert free trial users to paying customers.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 30 min read

conversion rate optimization

Drive and Convert (Ep. 115): Amazon Prime Day 2024 Insights

This week on Drive & Convert, Jon and Ryan discuss the July 2024 Amazon Prime Day event and its effect on the ecommerce landscape.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 26 min read

tracking & analytics

Drive and Convert (Ep. 114): What is the Best Heatmap Software for Researchers?

This week on Drive & Convert, Jon talks all things heat maps! From their various uses to which heatmap tool is truly the best.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 27 min read

customer experience

SaaS Website Design: 15 Examples to Inspire Your Redesign

Learn the fundamentals of great SaaS website design illustrated through 15 examples to inspire your redesign.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 16 min read

Episode 113 Where Did Organic Click Share Go?

tracking & analytics

Drive and Convert (Ep. 113): Where Did Organic Click Share Go?

This week on Drive and Convert, Ryan and Jon discuss the amount of clicks that go to organic listings vs. Google-owned properties and ways to pivot focus to optimize your marketing budget.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 28 min read

Drive & Convert Episode 112: Solve Common Optimization Issues Using Heuristics

tracking & analytics

Drive and Convert (Ep. 112): Solve Common Optimization Issues Using Heuristics

This week, Drive and Convert takes you on a journey through the six heuristics for digital experience optimization and how they come together to create a better digital experience for users.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 23 min read

Episode 111: Google Broad Match Is Back

tracking & analytics

Drive and Convert (Ep. 111): Google Broad Match Is Back

In this episode, Ryan and Jon discuss Google's broad match keyword feature and the best ways that brands can utilize it.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 25 min read

how to evaluate your optimization program feature

data driven

How To Evaluate Your Optimization Program

To assess the health of your digital experience optimization efforts, it's crucial to move beyond measurement. Here's how to evaluate instead.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 11 min read

Episode 110: What is Digital Experience Optimization?

tracking & analytics

Drive and Convert (Ep. 110): What is Digital Experience Optimization?

In this episode, we dive into what Digital Experience Optimization(DXO) is and why this evolved approach is the best way to improve your digital journey.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 22 min read