guest post

conversion rate optimization

5 Tiny Mistakes That Confuse Site Visitors and Kill Conversion Rates (and How to Fix Them)

We recently wrote a guest post for our friends at Leadpages. Read the introduction and check out the full article.

by Jon MacDonald // 1 min read

content optimization

Increase Conversion Rates by Organizing Digital Content for Multiple Consumer Types

To successfully serve multiple consumer types through a single web site in a way that will convert for all audiences, website content must be organized either by consumer type first or consumer goal first.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 5 min read

content optimization

4 Ways To Use Your Ecommerce Data More Effectively

Your brand could be sitting on a pile of data that would enable you to tailor your ecommerce website to the needs of customers -- if you only knew how.

by Jon MacDonald // 3 min read

customer-needs-icon

content optimization

Protect Customer Loyalty By Partnering With Customer Service

Work with your customer service department to surface and correct persistent negative brand experiences that are destroying customer loyalty.

by Jon MacDonald // 5 min read