customer research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
customer journey
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
content optimization
Demonstrate meaningful results with early wins, and earn leadership support for future initiatives.
by Jon MacDonald // 4 min read
customer experience
Your customers are telling you what content they want, here's how to give it to them
conversion rate optimization
Best practices are ruining the Internet and your sales. Time to put on your big kid pants and start making decisions based on data rather than a Google search.
by Jon MacDonald // 3 min read
Providing your customers with a poor user experience is like planning to go on a bad date.
by Jon MacDonald // 5 min read
Digital is the easiest area for a brand to make mistakes, especially if the e-commerce experience falls under the marketing team’s responsibility.
A doctor would not prescribe without a proper exam and diagnosis, don't you want your ecommerce partner to do the same?
Our effective ecommerce for brands research report lays out how to turn your brand site into a dominating player in ecommerce.
by Jon MacDonald // 29 min read
We recently wrote a guest post for our friends at Leadpages. Read the introduction and check out the full article.
by Jon MacDonald // 1 min read
To successfully serve multiple consumer types through a single web site in a way that will convert for all audiences, website content must be organized either by consumer type first or consumer goal first.
Jon MacDonald
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5 min read
Jon MacDonald
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4 min read
