customer research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
customer journey
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
conversion rate optimization
Overcome the challenging decision of whether to build a CRO team in-house or leave it to an outside firm with this key checklist.
by Jon MacDonald // 8 min read
Learn how your luxury brand's ecommerce site should be utilizing conversion rate optimization to prequalify prospects and increase average order value.
by Jon MacDonald // 6 min read
data driven
How much could data-backed design and testing impact your bottom line?
by Jon MacDonald // 21 min read
Learn how conversion optimization can become a key method for running an healthy and effective SEM budget.
It's important to consider these 10 touch points before deciding on one of the most crucial tools in your ecommerce toolkit.
by Jon MacDonald // 12 min read
Following these four steps, you can evaluate last year’s ecommerce tactics and marketing results and adjust for the coming year.
content optimization
A major mistake brands make is letting a code freeze stop their progress. A code freeze is the perfect time to test and optimize to drive higher sales.
If your conversion optimization best practices aren’t working, chances are, it’s because those tactics don’t align with your audience's preferences.
by Jon MacDonald // 5 min read
Marketers are getting pressured to achieve better marketing results —not just for this year or this quarter, but daily. Here's how to face the challenge.
Jon MacDonald
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5 min read
Jon MacDonald
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8 min read
