Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Podcast
In this episode, we talk to Phillip Jackson, a prolific publisher and co-founder of Future Commerce, to get his perspective on the emerging trends in Ecommerce and what impact they will have on the way we exchange goods in the future.
Customer Acquisition
The euphoric moments that come immediately after a customer makes a purchase are often overlooked by ecommerce brands. Here's how to take advantage of this sales opportunity.
by James Sowers // 14 min read
In this episode, we talk to Val Geisler, an email marketing expert and founder of Fix My Churn, to get her thoughts about the must-have email marketing campaigns and her best strategies for converting and retaining more subscription customers.
In this episode, we talk to Ilana Davis, an independent ecommerce consultant, to get her best advice for designing a website that is not only accessible and inclusive, but also optimized for conversions.
In this episode, we talk to Nick Disabato, the founder of an interaction design consultancy called Draft, to get his best advice for improving both your conversion rate and your mental health as an entrepreneur or business leader.
In this episode, we talk to Casey Armstrong, the Chief Marketing Officer at Shipbob, to get his best advice for dialing in your fulfillment process. Casey shares some of his tools of the trade and provides some guidance on when you should consider hiring outside support.
In this episode, we talk to Ben Jabbawy, the founder of Privy, to get his best advice for growing your audience. Ben teaches us how to find the folks who are most interested in your brand and what kind of offers you should present to capture their attention.
In this episode, we talk to Taylor Lagace to get his best advice for testing the waters with influencer marketing. This can be a polarizing topic, but Taylor did a great job helping us set realistic expectations and build a field-tested playbook to help you get started.
In this episode, we talk to Kurt Elster to get his best advice for early stage ecommerce founders. We cover topics like finding and growing your audience, understanding your customers, and protecting your mental health.