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        customer research

        What is The Strategic Value of Ongoing User Research in SaaS?

        The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.

        by Natalie Thomas headshot Natalie Thomas // 8 min read

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    • Featured Insight
      • Header - customer journey map

        customer journey

        How Ecommerce Brands Can Create a Conversion-Powered Customer Journey Map

        A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.

        by Natalie Thomas headshot Natalie Thomas // 13 min read

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Ecommerce Trends That Are Shaping The Future – Phillip Jackson (Future Commerce)

In this episode, we talk to Phillip Jackson, a prolific publisher and co-founder of Future Commerce, to get his perspective on the emerging trends in Ecommerce and what impact they will have on the way we exchange goods in the future.

customer experience

Boost Your Customer Loyalty and AOV With Post-Purchase Offers

The euphoric moments that come immediately after a customer makes a purchase are often overlooked by ecommerce brands. Here's how to take advantage of this sales opportunity.

by James Sowers James Sowers // 14 min read

Making Email Your Best Revenue Stream – Val Geisler (Fix My Churn)

In this episode, we talk to Val Geisler, an email marketing expert and founder of Fix My Churn, to get her thoughts about the must-have email marketing campaigns and her best strategies for converting and retaining more subscription customers.

Designing For Accessibility, Inclusivity, and Conversions – Ilana Davis

In this episode, we talk to Ilana Davis, an independent ecommerce consultant, to get her best advice for designing a website that is not only accessible and inclusive, but also optimized for conversions.

Improving Your Conversion Rate and Your Mental Health – Nick Disabato

In this episode, we talk to Nick Disabato, the founder of an interaction design consultancy called Draft, to get his best advice for improving both your conversion rate and your mental health as an entrepreneur or business leader.

Mastering Your Fulfillment Process – Casey Armstrong (ShipBob)

In this episode, we talk to Casey Armstrong, the Chief Marketing Officer at Shipbob, to get his best advice for dialing in your fulfillment process. Casey shares some of his tools of the trade and provides some guidance on when you should consider hiring outside support.

Growing Your Audience The Right Way – Ben Jabbawy (Privy)

In this episode, we talk to Ben Jabbawy, the founder of Privy, to get his best advice for growing your audience. Ben teaches us how to find the folks who are most interested in your brand and what kind of offers you should present to capture their attention.

Growing Faster With Influencer Marketing – Taylor Lagace (Kynship)

In this episode, we talk to Taylor Lagace to get his best advice for testing the waters with influencer marketing. This can be a polarizing topic, but Taylor did a great job helping us set realistic expectations and build a field-tested playbook to help you get started.

Finding and Expanding Your Audience with Kurt Elster (Ethercycle)

In this episode, we talk to Kurt Elster to get his best advice for early stage ecommerce founders. We cover topics like finding and growing your audience, understanding your customers, and protecting your mental health.

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