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ecommerce

Using SMS and Email Marketing To Accelerate Ecommerce Growth

We’ve collected 5 ways you can use SMS and email marketing to focus your ecommerce efforts and see big results.

by James Sowers James Sowers // 8 min read

D&C (Episode 52) – Marketplaces in Ecommerce-wp-feature-image

conversion rate optimization

Drive and Convert (Ep. 052): The Role of Marketplaces In Ecommerce

In this episode, Ryan and Jon talk about how brands should be evaluating marketplaces like Amazon and Walmart as a potential contributor to their overall growth strategy. The goal is to clear up some misconceptions and present a realistic assessment of marketplaces as growth levers.

by James Sowers James Sowers // 30 min read

D_C (Episode 51) – How to Tell Your Brand Story – WP Feature Image

conversion rate optimization

Drive and Convert (Ep. 051): Telling Your Brand Story Without Compromising Conversions

In this episode, Ryan and Jon talk about how too many ecommerce brands lead with information about their company, their team, or their mission before telling prospectives customers how they can help solve THEIR needs.

by James Sowers James Sowers // 28 min read

conversion funnel analysis

customer research

How To Unlock Key Insights With A Conversion Funnel Analysis

Discover how performing a regular conversion funnel analysis helps you build a better customer experience and improve your conversion rate.

by James Sowers James Sowers // 10 min read

drive-and-convert-Traffic-in-2022

conversion rate optimization

Drive and Convert (Ep. 050): What will traffic look like in 2022?

In this episode, Jon interviews Ryan about some of the biggest traffic generation surprises he saw in 2021 and what expectations he has heading into the new year.

by James Sowers James Sowers // 31 min read

TEIS EP38 – Podcast Episode Feature Image (WP Featured Image)

Making Email Your Best Salesperson – Samar Owais

In this episode, we talk to Samar Owais, an email conversion strategist and copywriter for SaaS and eCommerce brands. Samar shares her best advice on turning prospects into buyers.

Kameron Jenkins – Podcast Episode Feature Image (WP Featured Image)

Why Brands Should Invest In Content Marketing – Kameron Jenkins

In this episode, we talk to Kameron Jenkins of Shopify. Kameron shares her best advice on content marketing and SEO for ecommerce brands.

D&C Episode 049 – Episode Feature Image (WP Featured Image)

conversion rate optimization

Drive and Convert (Ep. 049): How Do CRO And SEO Exist Together?

In this episode, Ryan and Jon talk about the relationship between SEO and CRO, including how to make the most of the traffic that you're working hard to attract.

by James Sowers // 19 min read

Lisa Popovici – Podcast Episode Feature Image (WP Featured Image)

How To Scale Ecommerce Growth With SMS Marketing – Lisa Popovici

In this episode, we talk to Lisa Popovici, Co-founder and COO of Cartloop. Lisa gave her best advice on abandoned cart recovery strategy and the value of real human interactions for ecommerce brands.