In this episode, Ryan and Jon talk about how brands should be evaluating marketplaces like Amazon and Walmart as a potential contributor to their overall growth strategy. The goal is to clear up some misconceptions and present a realistic assessment of marketplaces as growth levers.

by James Sowers // 30 min read

In this episode, Ryan and Jon talk about how too many ecommerce brands lead with information about their company, their team, or their mission before telling prospectives customers how they can help solve THEIR needs.

by James Sowers // 28 min read

In this episode, Jon interviews Ryan about some of the biggest traffic generation surprises he saw in 2021 and what expectations he has heading into the new year.

by James Sowers // 31 min read

In this episode, Ryan and Jon talk about the relationship between SEO and CRO, including how to make the most of the traffic that you're working hard to attract.

by James Sowers // 19 min read