customer research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
customer journey
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
conversion rate optimization
In this interview with Ryan Garrow of Logical Position, we explore the benefits of SEM and conversion optimization, and how they can form the perfect marriage.
by David Hoos // 7 min read
black friday
Don't depend on last-quarter sales to carry the whole year’s expenses. Try an off-season strategy for growth all year long.
checkout
Good ecommerce personalization starts with understanding exactly what it is and isn’t, and how it is employed most effectively.
by David Hoos // 10 min read
Effective conversion optimization work can help paid advertising firms and their clients drive better and better results. Learn how.
by David Hoos // 8 min read
An effective conversion optimization strategy will return considerably more than it costs. These key questions will help you develop that strategy.
CRO and PPC go hand-in-hand. The more of your visitors who convert from prospect to buyer, the greater your return on investment.
data driven
No other ecommerce website needs exactly what your site needs. You have to look at your own data to make the most effective changes.
by David Hoos // 5 min read
Generating traffic without providing a good landing page is like throwing perfect fast balls when nobody is at bat. It’s good exercise, but doesn't score.
by David Hoos // 11 min read
The easier you can make the journey from ‘just shopping’ to ‘ready to buy,’ the more sales you’ll make online. Here's how to do just that.
by David Hoos // 9 min read
David Hoos
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7 min read
David Hoos
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7 min read
