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Trusted by leading SaaS companies including Adobe, Autodesk, and Helium 10, this process delivers user insights that directly inform product decisions and drive measurable improvements in conversion rates.
We start by understanding where your product experience is breaking down.
Through methods like user interviews, user testing, heatmap analysis, journey analysis, surveys, and behavioral data analysis, we identify the specific friction points costing you conversions.
Raw data alone doesn’t solve problems, but synthesis does. Using the same research methods from Phase 1, we analyze patterns, correlations, and user behavior to pinpoint which problems matter most.
We move from “here’s what’s broken” to “here’s what we should fix first, and why, ” giving you a prioritized roadmap backed by data, not hunches.
Once we know what problems to solve, we explore how to solve them. Through competitive analysis and landscape research, we study how industry leaders approach similar challenges.
Rather than jumping to a single solution, we compile multiple proven approaches and present you with options grounded in what actually works in the market.
Before you ship, we validate which direction will work best. Through user testing, rapid prototyping, sentiment testing, and A/B test design, we measure actual user behavior and preferences.
This phase provides the confidence you need to move forward, whether through lean rapid tests (2-4 days) or comprehensive validation for higher-stakes decisions (2+ weeks).
The Good’s research expertise and fresh insight has made them a valuable partner.
Their recommendations have helped us move the needle on customer engagement and drive product growth.”
Aditya Lakshminarayan
Product Marketing Manager
Adobe Cloud
Having The Good come in allows you to validate your hypotheses, your thinking, and get an early read on whether you’re going in the right direction or not.
The case for change becomes a no-brainer. All the senior team needs to do is tick it off and say, ‘yes.’”
David Humber
Head of Conversion
The Telegraph
“The Good is one of the best investments we have made at Prep Expert in terms of ROI, as well as in terms of the professional team.
Working with The Good is like working with an extension of my own team.
Shaan Patel
Founder & CEO
Prep Expert
How we clearly defined conversion barriers and gave Autodesk a strategic roadmap of testing opportunities to improve the registration and checkout experience.
The Good gave Helium 10 the user insights and validation needed to improve paid conversions.
How an in-depth audit of the user experience uncovered key barriers to conversions and streamlined the path to registration.
We offer comprehensive UX research services that create a clear path from “we have a problem” to “here’s what to do about it.” It typically involves anywhere from one to four phases:
Our services span the entire user journey from registration and onboarding through product usage, retention, and winback strategies.
Timeline varies based on research methodology and scope.
Rapid validation studies using preference testing or first-click tests are typically completed in 2-4 business days.
Focused research on specific user journey stages can take 3-7+ days.
Comprehensive research projects involving multiple methodologies range from 10 to 20 days.
We also offer ongoing quarterly retainer engagements for continuous research support aligned with your product development cycles.
Investment varies based on research scope, methodologies, participant recruitment requirements, and timeline.
During an initial consultation, we understand your specific research questions and business objectives. After that meeting, we can provide detailed scoping and cost estimates.
We specialize exclusively in digital experience optimization for SaaS companies, and we have 16+ years and thousands of experiments informing our approach.
Unlike generalist research firms, we understand SaaS-specific challenges like trial conversion, onboarding friction, and feature adoption.
We offer flexible engagement models from rapid 2-day studies to comprehensive programs, and we combine both generative and evaluative research capabilities in-house.
Our team includes published authors on optimization topics who work directly with leading SaaS brands.
For identifying conversion barriers, we typically combine multiple generative research methods:
The specific mix depends on your product, timeline, and the conversion stage you’re investigating.
SaaS companies should invest in UX research when facing conversion challenges, planning significant product changes, experiencing high churn rates, launching new features, or when analytics reveal problems but not the underlying causes.
The ideal time to begin is after achieving product-market fit but before scaling, typically in the $1M-$30M ARR range. However, even early-stage companies benefit from lean research methods like rapid testing to validate direction before development investment.
Research is most valuable when you need to understand why users behave in certain ways, not just what they do.
User testing is one specific type of UX research.
UX research is an umbrella term covering all methods used to understand users, including generative research (surveys, interviews, journey analysis) to identify problems, and evaluative research (usability testing, A/B testing, rapid testing) to validate solutions.
User testing specifically involves observing users as they attempt to complete tasks with your product to identify usability issues.
Comprehensive UX research typically combines multiple methodologies to both discover problems and validate solutions.
Organizations that do research report 63% higher customer satisfaction, 35% better product-market fit, and 34% increased retention.
Companies prioritizing customer experience see 4-8% higher revenue growth than the market average.
Industry data shows every dollar invested in UX research yields approximately $100 in return.
The ROI comes from building the right features first rather than fixing wrong ones later.
Generative UX research helps you discover and define problems by understanding user needs, behaviors, and pain points. Methods include user interviews, surveys, journey analysis, and competitive research. This research answers questions like “What problems do users face?” and “Why do they abandon?”
Evaluative UX research tests and validates specific solutions to determine what works best. Methods include usability testing, A/B testing, preference testing, and prototype validation. This research answers “Which solution performs better?” and “Does this design solve the problem?”
Comprehensive research programs typically start with generative research to identify problems, then use evaluative research to validate solutions.
We deliver actionable recommendations, not just insights.
Every research project concludes with clear, prioritized recommendations tied to your business metrics, along with implementation guidance.
We present findings to stakeholders and product teams, and many clients engage us for ongoing support to ensure research insights inform actual product decisions. Our goal is research that drives action, not reports that sit in someone’s downloads folder.
Get access to a dedicated pod of experts in HCI, design, research, development, and more.
We leverage learnings from tens of thousands of research data points.
Our proprietary frameworks are trusted by leaders at Adobe, HubSpot, IDEO, and Microsoft.
500+ proven optimization patterns from working with Fortune 500 and scaling SaaS companies.
On average, team members have 10 years of experience in digital optimization.
Our founder has written three best-selling books on optimization.
Studies show that every dollar invested in UX research yields $100 in return. Stop guessing why users abandon your product and start knowing.
Most research projects begin with a 30-minute scoping conversation. Schedule your consultation to discuss how UX research services can uncover the specific barriers holding back your conversions.
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The Good’s UX research services deliver measurable results