5-Minute Website Assessment Based on 16+ Years of Optimization Data
Revenue Opportunities Hidden in
Athleta's User Experience
3 Free Data-Backed Website Optimization Opportunities
We analyzed Athleta's digital experience using our proprietary database of 2,000+ tests, 10,000+ research data points, proprietary frameworks, and initial research methods. Now we've identified $34.6M in potential revenue improvements.
Our Methodology
To create this analysis, we:
- Analyzed your website's user experience patterns
- Compared against 200+ similar Retail - Athletic Apparel companies in our database
- Applied our DXO Heuristics framework
- Generated real-time heatmap data
- Cross-referenced with test results from past clients facing similar challenges
How we calculate revenue projections
Revenue projections are calculated using public estimates of your annual revenue, the conversion contribution of each page type, historical lift percentages from our database of thousands of experiments, and a confidence multiplier based on evidence strength. Total projected impact is capped at a percent of annual revenue to ensure conservative estimates.
Where Athleta's Visitors Are Actually Looking
We used AI-powered attention prediction to understand how visitors perceive your page at first glance. Red areas indicate where visitors focus their attention most.
Promotional Banner
The promotional banner receives high attention but the '*Exclusions Apply' disclaimer creates friction
Now Trending Section
The trending section shows scattered attention patterns with no clear focal point
Product Showcase
Product titles receive minimal attention despite being key conversion elements
3 Critical Issues Affecting Athleta's Conversions
Issue: Simplify Promotional Banner to Reduce Friction
The promotional banner's '*Exclusions Apply' disclaimer is creating cognitive friction, with heatmap data showing users getting stuck on these details instead of proceeding to product discovery
Issue: Enhance Visual Hierarchy in Trending Section
Heatmap shows scattered attention patterns in the 'Now Trending' section with no clear focal point for users to focus on
Issue: Highlight Product Benefits More Prominently
Heatmap reveals low attention on product titles in the showcase section, particularly for key items like the Train Free Sports Bra D-DD and Headlands Hybrid Legging
3 Specific Changes That Could Increase Revenue by $34.6M
Recommendation 1: Simplify Promotional Banner to Reduce Friction
The promotional banner's '*Exclusions Apply' disclaimer is creating cognitive friction, with heatmap data showing users getting stuck on these details instead of proceeding to product discovery
Streamline the promotional message by moving exclusions to a subtle tooltip and emphasizing the core 30% off offer
Reducing cognitive load in the promotional area will help users move more quickly into product discovery, improving overall conversion flow
Recommendation 2: Enhance Visual Hierarchy in Trending Section
Heatmap shows scattered attention patterns in the 'Now Trending' section with no clear focal point for users to focus on
Implement a clear visual hierarchy with featured product cards and benefit-focused headlines
A stronger visual hierarchy will guide users' attention to key products and increase engagement with trending items
Recommendation 3: Highlight Product Benefits More Prominently
Heatmap reveals low attention on product titles in the showcase section, particularly for key items like the Train Free Sports Bra D-DD and Headlands Hybrid Legging
Add clear benefit statements and feature icons above product names to highlight key selling points
Making benefits immediately apparent will increase product engagement and help users quickly identify items matching their needs
Combined Impact: Here's What Athleta Could Achieve
A conservative projection based on our methodology
Breakdown by Change
- Simplify Promotional Banner to Reduce Friction $1.0M/mo
- Enhance Visual Hierarchy in Trending Section $840.0K/mo
- Highlight Product Benefits More Prominently $1.0M/mo
How Athleta Would Work With The Good
Our approach lets your team validate our methods before a larger digital experience investment.
Discovery & Baseline
Deep-dive into your analytics and user behavior
Goal Setting
Define success metrics and KPIs
Sprint Planning
Prioritize tests by impact and effort
A/B Testing
Execute, measure, and iterate
Ready to Capture That $34.6M in Revenue?
This is an initial AI-driven assessment to illustrate revenue potential. The next step is a comprehensive optimization program built for you. Every optimization program starts with a digital experience audit. During the audit our team of experts:
- Conducts in-depth user research and analytics review
- Performs heuristic evaluation of your complete funnel
- Identifies the biggest conversion barriers and opportunities in your digital experience
- Creates a prioritized roadmap based on impact and effort
Why Athleta Should Trust This Analysis
16+ Years Optimization Work
We've optimized hundreds of millions in revenue through our optimization programs.
Fortune 500 Clients
Worked with leading companies including Nike, Adobe, and Xerox.
Data-Driven Methodology
Our analysis is based on thousands of successful A/B tests across industries.