Skip to Content
Primary Menu
The Good
  • SaaS Optimization
    • How We Help
      • Increase Registration
      • Improve Onboarding
      • Monetize Free Users
      • Improve Retention
      • Increase Referrals
      • Mitigate Cancellations
      • Explore the DXO Program™
    • Results
      • Autodesk grew subscriptions by 11%
      • IDX increased B2C registrations by 20%
      • The Economist increased paid subscription conversions by 5%
      • Helium 10 increased registrations by 12%
      • View All Case Studies →
    • Featured Insight
      • Learn the secret to the strategic value of ongoing SaaS user research.

        customer research

        What is The Strategic Value of Ongoing User Research in SaaS?

        The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.

        by Natalie Thomas headshot Natalie Thomas // 8 min read

      • View All Insight Articles →
  • Ecommerce Optimization
    • How We Help
      • Improve User Experience
      • Improve ROAS
      • Convert More Customers
      • Decrease Abandonment
      • Understand Your Customers
      • Validate Design Decisions
      • Explore the DXO Program™
    • Results
      • Xerox increased revenue by 18.9% on product page visits
      • MillerKnoll improved directional guidance
      • MasterCraft had 33:1 ROI optimizing for high-consideration shoppers
      • Munchkin decreased bounce rates
      • View All Case Studies →
    • Featured Insight
      • Header - customer journey map

        customer journey

        How Ecommerce Brands Can Create a Conversion-Powered Customer Journey Map

        A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.

        by Natalie Thomas headshot Natalie Thomas // 13 min read

      • View All Insight Articles →
  • Insights
  • Talk to an Expert
  • Search
Get expert answers to pressing and complex questions on digital experience optimization.
Subscribe now
  • Digital Experience Optimization Program™
    • Explore The Program →
  • Case Studies
    • Xerox
    • Swiss Gear
    • The Economist
    • Munchkin
    • View All Case Studies →
  • Resources
    • Good Question Newsletter
    • Insight Articles
    • Drive & Convert Podcast
    • Optimization Books
    • 5-Factors Scorecard™
  • Company
    • About The Good
    • Careers
    • B Corp Profile
    • Privacy Policy
    • Data Processing Agreement
    • Contact Us
  • Products by The Good
    • UserInput – A customer research tool for ecommerce brands
    • Commerce Critiques – Fast, affordable CRO assessments

Our mission is to remove all the bad digital experiences until only the good remain.

© 2025 The Good Group, Inc.

B Corporation Certified

Get In Touch

Phone: +1(503)488-5935

New Client Inquiries: bizdev@thegood.com

General Inquiries: hello@thegood.com