CRO Calculator
See the potential increase in revenue and return on investment for your website.
Step 1: Calculate how an increased conversion rate can impact your website.
Your Current Site Metrics
%
Go to Google Analytics → Audience → Overview
$
Potential Improvement
Conversion rate growth is usually between 5%-7%
Average order value increase varies greatly. Unless a primary goal, a reasonable estimate is between 1%-3%
Your site could be doing more per month with a % increase in transaction volume and % increase in AOV.
See How →Return On Investment
Step 2: Calculate your potential ROI from an experimentation program.
A typical investment is $60,000
$
6 Months
1 Year
3 Years
ROI Ratio
Revenue Growth
- The ROI calculations take into account The Good's average test win rate, average number of tests launched, and adjustments for site traffic varying month to month.
- This calculator is based on The Good’s experience with previous clients. Results are not guaranteed.
- The Revenue Growth and ROI Ratios reflect compounding returns on a 6 month engagement with The Good.
Ready to get started?
Every Conversion Growth Program™ engagement begins with an introductory call to make sure we’re a good fit. We’ll share more details about the program and answer any questions you have.
If everything goes well, we’ll schedule a date for your kickoff call and you’ll be on your way to improved sales performance.
Comprehensive Testing Program
Average ROI
of 9-to-1
