Our proprietary frameworks and library of data from thousands of experiments mean you get proven insights, not generic best practices.
Days 1-30: Deep-dive audit
We conduct a comprehensive Digital Experience Optimization Audit™ of your entire funnel using heatmaps, session recordings, user testing, and data analysis. This reveals exactly where you’re losing revenue and why visitors aren’t converting.
Day 31: Strategic roadmap delivered
We synthesize audit findings into a themed roadmap across six optimization areas: trust and authority, ease of use, benefits and unique selling points, priming and expectation setting, directional guidance, and incentives. Each theme groups related opportunities so you can tackle improvements strategically rather than randomly.
Ongoing: 50+ improvement plan
We create an execution and experimentation plan with 50+ specific improvements. Each idea is prioritized by impact and categorized: quick wins for immediate deployment and higher-risk changes that warrant A/B or rapid testing.
Ongoing: Revenue quantification
Using your traffic, data, and our proprietary library of thousands of experiments, we quantify each opportunity. You’ll see exactly how improvements translate to increased conversions and annual revenue with a guaranteed minimum of $100K identified, or you receive a full refund.
Day 90: Complete handoff
You’ll receive complete documentation with all 50+ improvements, insights uncovered, and pending test roadmaps. You can move forward with everything you’ve learned or continue with another 90 Day Revenue Surge to compound results quarter after quarter.
The 90-Day Revenue Surge
Investment: $25,000
Comprehensive audit of your user journey
50+ improvements to your digital experience
Minimum $100K annual revenue opportunity identified, or receive a full refund
The Good’s research expertise and fresh insight has made them a valuable partner.
Their recommendations have helped us move the needle on customer engagement and drive product growth.”
Aditya Lakshminarayan
Product Marketing Manager
Adobe Cloud
Having The Good come in allows you to validate your hypotheses, your thinking, and get an early read on whether you’re going in the right direction or not.
The case for change becomes a no-brainer. All the senior team needs to do is tick it off and say, ‘yes.'”
David Humber
Head of Conversion
The Telegraph
“The Good is one of the best investments we have made at Prep Expert in terms of ROI, as well as in terms of the professional team.
Working with The Good is like working with an extension of my own team.
Shaan Patel
Founder & CEO
Prep Expert
Results from companies that invest in Digital Experience Optimization
Autodesk Improves Their Registration & Checkout Experience
How we clearly defined conversion barriers and gave Autodesk a strategic roadmap of testing opportunities to improve the registration and checkout experience.
How is this different from a standard CRO project?
The 90-Day Revenue Surge combines a comprehensive Digital Experience Optimization Audit™ with a complete implementation roadmap and revenue quantification.
Unlike typical audits that just identify problems, we deliver 50+ specific, prioritized improvements with clear next steps.
Each recommendation is categorized as either a quick-win implementation or a higher-impact test, plus we guarantee to identify a minimum $100K in annual revenue opportunity or receive a full refund.
What are some examples of the 50+ improvements?
Each improvement is a specific, actionable recommendation to enhance your conversion funnel.
Examples include:
Changes to your pricing page value proposition
Removing or adding steps to your trial signup flow
Improving trust signals at key decision points
Adjusting UX in the mobile checkout experience
Refinements to your homepage hero section
Switching your navigation structure
Improvements are grouped into the six Heuristics for Digital Experience Optimization™: trust and authority, ease of use, benefits and unique selling points, priming and expectation setting, directional guidance, and incentives.
How can I improve my SaaS conversion rate in 90 days?
The 90-Day Revenue Surge delivers a complete optimization roadmap in one quarter.
We conduct a comprehensive audit, identify 50+ specific improvements across your funnel, and provide implementation-ready next steps.
You’ll receive quick wins you can deploy immediately plus strategic changes to test.
Most clients see measurable conversion improvements within 60-90 days of implementation, with guaranteed identification of at least $100K in annual revenue opportunity.
Who will we work with during the 90 days?
You’ll work with a dedicated pod of specialists from The Good, including experts in data analytics, UX research, visual design, and conversion strategy.
This is the same team that has optimized experiences for Adobe, Nike, Autodesk, and other industry leaders.
Unlike working with a generalist agency or trying to hire these skills individually, you get immediate access to senior-level practitioners across all optimization disciplines under one roof.
What should I optimize first on my SaaS website?
The 90-Day Revenue Surge takes a systematic approach rather than guessing.
We audit your entire funnel, then group improvements into six strategic themes: trust and authority, ease of use, benefits and unique selling points, priming and expectation setting, directional guidance, and incentives.
Each of the 50+ recommendations is prioritized by impact and categorized as either quick-win implementation or test-first change, so you know exactly what to tackle in order.
What happens if we want to continue after 90 days?
The ongoing program includes implementation support, continuous testing, performance monitoring, and progressive optimization based on results.
This allows you to execute on the roadmap we’ve created while we continue identifying new opportunities. We’ll discuss next steps during your day 90 handoff session.
What can I do to increase revenue quickly without hiring a full team?
The 90-Day Revenue Surge gives you access to a dedicated pod of optimization experts (data analysts, UX researchers, designers, and strategists) without the cost and time of hiring.
For a $25,000 flat fee, you get 16+ years of expertise, proprietary benchmark data from thousands of experiments, and 50+ prioritized improvements your existing team can work with The Good to execute.
This accelerates results faster than building internal capabilities from scratch.
Why smart SaaS leaders choose The Good for optimization
Get access to a dedicated pod of experts in HCI, design, research, development, and more.
We leverage learnings from tens of thousands of research data points.
Our proprietary frameworks are trusted by leaders at Adobe, HubSpot, IDEO, and Microsoft.
500+ proven optimization patterns from working with Fortune 500 and scaling SaaS companies.
On average, team members have 10 years of experience in digital optimization.
Our founder has written three best-selling books on optimization.
Ready to identify your $100K revenue opportunity?
Access to an expert team with no ongoing commitment
$100K in revenue opportunity identified
One quarter to transform your conversion funnel
Top performing SaaS companies convert at rates 5x higher than average. Get yourself into that league with 50+ validated, implementation-ready improvements to your website or app in just 90 days.
The 90-Day Revenue Surge begins with a 30-minute assessment call where we decide if it’s a good mutual fit. Let’s talk.
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Results from companies that invest in Digital Experience Optimization