By adjusting how we think about the users who visit our brand sites, brands can realize huge gains in revenue.
Step one is to remember that those users and numbers in Google Analytics are actually people.
After that, it becomes a matter of always remembering step one and ensuring the brand site serves those customers by providing an experience that allows them to easily research and purchase products from the site.
It’s that simple, sort of.
Check out this SlideShare where we lay out how this process helped Easton increase its mobile revenue by 659% (not a typo).