Increase social sharing by creating content worth reposting—and removing social sharing buttons from your brand’s website.
It seems like everyone’s integrating social media into their websites these days, most commonly with share buttons. “Like this”, “tweet that”, buttons everywhere.
But for what these buttons add in ease, they take away in impact. Smashing Magazine recently found that by removing Facebook Like buttons and social sharing buttons from their posts, incoming Facebook traffic actually increased because more people were posting links directly on their timelines.
If your content is worth sharing, it will be shared. If you want people to follow you on a social network, give them a reason why they should. Anyone using social media knows how to share a link, so why not get more impact with less clutter? Try removing your share buttons and see how it affects your referral traffic.
For more quick tips on how to make your website more effective, visit thegood.com/insights
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