Transactional emails often get the highest open and click rates, which is why they are an important growth opportunity for many brands. Follow this guide to turn your transactional emails into new revenue streams.
The best executives ensure that their website is built around the primary goals of their customers: to research their options and make a confident purchasing decision.
Most brands think conversion rate optimization ends when the customer makes a purchase. But what happens after checkout is an opportunity so big, you can’t afford to ignore it.
To get more sales and write copy that converts, follow these five landing page fundamentals. Make sure every word on the page helps your visitors get closer to a solution.
When it comes to incentivizing customers, it's easy to default to using a price or percentage discount. While this strategy may boost your sales numbers, it comes with some serious tradeoffs.
Many customers get 90% of the way to completing their purchase, only to rush away at the last minute. How frustrating! Fortunately, we've got tactics to help you reduce your cart abandonment rate.
Website navigation can make or break your visitors’ experience. The easier and more engaging your navigation experience is, the more time users will spend on your site.
Research that confirms the fundamentals of successful email marketing and provides a rare glimpse into the exact frequency and open rates of holiday email campaigns.
This guide is intended for ecommerce business owners and managers who are gearing their businesses up for the Black Friday / Cyber Monday shopping season.
