how is optimization changing

Good Question

How Is Optimization Changing, And What Should I Do About It?

The world of optimization doesn't stand still. What held true four years ago might not mean the same thing today.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 5 min read

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conversion rate optimization agencies

Optimization

How To Evaluate An Optimization Team

Here are the things you should be asking an optimization team to determine if they are the right fit for you and your company.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 13 min read

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D&C 99 Title

Drive & Convert

Drive and Convert (Ep. 099): Announcing Behind the Click

Jon and Ryan discuss an upcoming book that focuses on the psychological principles behind consumers’ purchase decisions.

by Angel Earnshaw // 20 min read

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person trying to optimize a B2B and B2C website

Optimization

How To Optimize Your Website For Both DTC and Wholesale

The gold standard of optimization is building an online experience that caters to your users. But what happens when you are selling to both B2B and B2C shoppers?

by Katie Encabo // 8 min read

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what is peeking feature image

Optimization

What Is Peeking And How Do I Avoid It?

There are plenty of mistakes you can make when running tests on your website. Peeking is one of the trickiest. Here are some tips to avoid it and get the results you want.

by maggie paveza Maggie Paveza // 6 min read

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prototyping on the desktop

Optimization

What Is Prototyping And Why Is Mid Fidelity Its Unsung Hero In Rapid Testing?

Dive into the world of prototyping and discover why mid-fidelity designs hold the key to swift user testing and efficient design iterations.

by Lexi Traylor // 6 min read

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best articles to read in 2023 from The Good

Optimization

Insights from our Most Read, Most Inspiring and Most Engaging Articles of the Year

Highlights from a year of optimization insights straight from the minds of our experts and strategists.

by caroline appert profile picture Caroline Appert // 10 min read

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D&C 95 title image

Drive & Convert

Drive and Convert (Ep. 095): How to Leverage AI in UX Optimization

Jon and Ryan touch on the many uses of ChatGPT AI when it comes to optimizing the digital user experience.

by Angel Earnshaw // 32 min read

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Why am I losing sales to competitors on paid traffic? And how do I fix it?

Optimization

Why am I losing sales to competitors on paid traffic? And how do I fix it?

Are you noticing low conversions on paid traffic like Google Shopping ads this holiday season? This is how you can fix it.

by Natalie Thomas headshot Natalie Thomas // 5 min read

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