Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Customer Acquisition
With endless factors to keep in mind, verb scoring can help turn a company’s priorities into a product strategy.
by Natalie Thomas // 12 min read
Verb scoring is the starting point for competitive and strategic analysis specific to product monetization. Find out how to leverage it.
Natalie Thomas
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12 min read
