user research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Study your target users to understand their behaviors, needs, and motivations.
The hidden revenue sitting in your existing customer base might be worth more than all your acquisition efforts combined.
The right discovery research can turn user insights into strategic product decisions that drive growth.
by Lexi Traylor // 7 min read
How smart ecommerce brands reframe price disadvantages into a competitive optimization strategy.
by Jon MacDonald // 8 min read
Learn how adding rapid testing to your toolkit helps to accelerate decision-making, build confidence, and drive value.
by Natalie Thomas // 7 min read
Are you building experiences for the users that will drive growth? Here’s how to focus your efforts where they’ll have the biggest impact.
by Maggie Paveza // 9 min read
Learn how you can help transform your intuition-led organization’s approach to decision-making by making data a natural and valued part of the process.
Connecting with B2B software product users is complex. We spoke with four experts to learn how they circumvent the challenges in B2B research. Although their approaches varied, one theme was clear: their path to meaningful B2B research has been through relationships.
by Natalie Thomas // 11 min read
Improve your digital experience and drive conversions by leveraging the priming & expectation-setting heuristic.
by Sumita Paulson // 7 min read
Natalie Thomas
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8 min read
Lexi Traylor
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7 min read
Jon MacDonald
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8 min read
Maggie Paveza
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9 min read
Sumita Paulson
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7 min read