Tracking & Analytics Archives

Drive & Convert

Drive and Convert (Ep. 111): Google Broad Match Is Back

In this episode, Ryan and Jon discuss Google's broad match keyword feature and the best ways that brands can utilize it.

by Jon MacDonald // 25 min read

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Data & Analytics

How To Evaluate Your Optimization Program

To assess the health of your digital experience optimization efforts, it's crucial to move beyond measurement. Here's how to evaluate instead.

by Jon MacDonald // 11 min read

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Episode 110: What is Digital Experience Optimization?

Drive & Convert

Drive and Convert (Ep. 110): What is Digital Experience Optimization?

In this episode, we dive into what Digital Experience Optimization(DXO) is and why this evolved approach is the best way to improve your digital journey.

by Jon MacDonald // 22 min read

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Optimization

What to Focus on at Each Stage of Your Optimization Practice

Wondering if it is the right time to say "yes" to optimization? The question and the answer are more complex than you might think. This article gets into all the nuances.

by Katie Encabo // 9 min read

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Drive & Convert

Drive and Convert (Ep. 109): Google is Changing… Again

If you're involved in digital marketing, own a business, or interact with any Google product, this episode is a must-listen. Jon and Ryan, seasoned professionals in the field, delve into the implications of Google’s latest updates and how they directly affect you.

by Jon MacDonald // 33 min read

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Data & Analytics

This Is The Best Heatmap Software For Researchers (Yes, It Downsamples, And That Is OK)

For “dabblers” in optimization, other tools might do the trick, but Hotjar is the go-to tool for expert researchers. Here’s why and how to avoid getting misguided by claims that downsampling is always bad.

by Maria Balus // 11 min read

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Good Question

What Is The Difference Between Data-informed, Data-backed, And Data-driven?

Many organizations aspire to be data-backed, but they often fall short by primarily relying on generative research methods.

by Natalie Thomas // 3 min read

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Optimization

What Is Peeking And How Do I Avoid It?

There are plenty of mistakes you can make when running tests on your website. Peeking is one of the trickiest. Here are some tips to avoid it and get the results you want.

by Maggie Paveza // 6 min read