Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Optimization
Learn how SaaS companies can reduce test cycle time to make the adoption of experiment-led growth practices more accessible.
by Jon MacDonald // 8 min read
We're sharing our step-by-step guide to post website launch optimization so you can maximize ROI on your redesign investments.
by Maggie Paveza // 8 min read
We’re revisiting the hotly debated "test and learn" versus "launch and learn" to help you decide which approach is best for your product strategy.
by Katie Encabo // 6 min read
Learn the benefits of rapid experimentation, the types of tests you can run, and how to determine which method to use when in order to de-risk your decisions so you can innovate faster.
by Natalie Thomas // 9 min read
Learn how card sorting, a powerful generative research tool, uncovers user expectations and supports a comprehensive UX strategy.
by Maggie Paveza // 15 min read
Discover how smoke testing saves time and money by validating digital products early. Learn five simple steps to test your ideas before full development.
by Natalie Thomas // 12 min read
Use this guide to multivariate testing to learn how your ecommerce brand can pinpoint the right combination of web elements that drive conversions.
by Natalie Thomas // 10 min read
Customer Acquisition
Following these four steps, you can evaluate last year’s ecommerce tactics and marketing results and adjust for the coming year.
by Jon MacDonald // 6 min read
Natalie Thomas
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9 min read
Jon MacDonald
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8 min read
Maggie Paveza
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8 min read
Katie Encabo
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6 min read
Natalie Thomas
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9 min read
