testing

Methodical experimentation to determine which variations of digital experiences perform best. Testing approaches provide objective evidence for making optimization decisions.

Colleagues reviewing data to make user-centered decisions

testing

How To Make User-Centered Decisions When A/B Testing Doesn’t Make Sense

Learn how adding rapid testing to your toolkit helps to accelerate decision-making, build confidence, and drive value.

by Natalie Thomas headshot Natalie Thomas // 7 min read

experimentation and rapid testing

testing

How To Cut Test Cycle Time In Half Without Losing Out On User Insights

Learn how SaaS companies can reduce test cycle time to make the adoption of experiment-led growth practices more accessible.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 8 min read

meeting notes for optimization post website launch.

testing

You Launched A New Website; What’s Next?

We're sharing our step-by-step guide to post website launch optimization so you can maximize ROI on your redesign investments.

by maggie paveza Maggie Paveza // 8 min read

The differences between test and learn vs launch and learn for product strategy.

testing

Is “Test and Learn” or “Launch and Learn” Better? 

We’re revisiting the hotly debated "test and learn" versus "launch and learn" to help you decide which approach is best for your product strategy.

by Katie Encabo // 6 min read

A group of colleagues meeting to determine which rapid testing method to use.

testing

Which Rapid Testing Method Should I Use?

Learn the benefits of rapid experimentation, the types of tests you can run, and how to determine which method to use when in order to de-risk your decisions so you can innovate faster.

by Natalie Thomas headshot Natalie Thomas // 9 min read

A participant engaging in a card sorting exercise.

testing

What is Card Sorting?

Learn how card sorting, a powerful generative research tool, uncovers user expectations and supports a comprehensive UX strategy.

by maggie paveza Maggie Paveza // 15 min read

colleagues reviewing data from smoke test results.

testing

Smoke Testing: 5 Steps to Quickly Validate Your Ideas

Discover how smoke testing saves time and money by validating digital products early. Learn five simple steps to test your ideas before full development.

by Natalie Thomas headshot Natalie Thomas // 12 min read

D&C episode title with photo of Ryan and Jon

testing

Drive and Convert (Ep. 083): Winning Tests and What the Learnings Can Teach You

In this episode, Jon and Ryan talk about a selection of winning tests and what they can teach other brands. They share how small changes in copy, personalization, specific categories on your navigation, and more.

by Angel Earnshaw // 34 min read

multivariate testing

testing

How Ecommerce Brands Can Run Successful Multivariate Testing

Use this guide to multivariate testing to learn how your ecommerce brand can pinpoint the right combination of web elements that drive conversions.

by Natalie Thomas headshot Natalie Thomas // 10 min read