B2B research

Optimization

B2B Research Doesn’t Have To Be So Hard

Connecting with B2B software product users is complex. We spoke with four experts to learn how they circumvent the challenges in B2B research. Although their approaches varied, one theme was clear: their path to meaningful B2B research has been through relationships.

by Natalie Thomas headshot Natalie Thomas // 11 min read

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A guide to learn how to identify if a user is experiencing form fatigue.

Customer Experience

A Guide For Preventing Form Fatigue To Increase Conversions & Improve UX

Learn how to identify behavior patterns that indicate your users are suffering from form fatigue and discover actionable strategies to improve form fatigue and increase conversions.

by maggie paveza Maggie Paveza // 7 min read

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a user interacting with a saas referral program.

Customer Acquisition

Building Viral Growth: Leveraging Incentives in SaaS Referral Programs & Strategies

Learn how to leverage the power of the Incentives Heuristic to encourage existing users to promote your SaaS tool.

by caroline appert profile picture Caroline Appert // 7 min read

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Drive & Convert

Drive and Convert (Ep. 124): The Fundamentals of SaaS Marketing Website Design

Creating a well-designed SaaS website requires a strategic approach. In this episode, Jon and Ryan discuss the key fundamentals of creating a SaaS marketing website that not only attracts and engages users but also converts them into customers.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 27 min read

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product led growth best practices

Company Culture

Product-led Growth Best Practices Will Only Get You So Far

SaaS companies that are between product-market fit and scale need to go beyond the typical PLG strategies to drive growth.

by Katie Encabo // 12 min read

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leverage your customers network to increase market reach and relevance.

Customer Acquisition

Leverage Your Customers’ Network to Increase Product Relevance and Reach

Learn how to harness the power of positive network effects to drive SaaS growth.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 8 min read

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learn how to build user trust on your SaaS website.

Customer Acquisition

How to Build User Trust on Your SaaS Website

You can bridge the gap between risk-averse B2B buyers and purchase decisions with these tactics. Find out how to build trust and increase retention.

by caroline appert profile picture Caroline Appert // 7 min read

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people participating in an annual planning meeting.

Company Culture

Eight Product Pros on How to Ace Annual Planning

We talked to eight product strategy experts about how to make the most of annual planning. Here’s how to start 2025 on the right foot.

by Natalie Thomas headshot Natalie Thomas // 9 min read

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Learn the secret to the strategic value of ongoing SaaS user research.

Data & Analytics

What is The Strategic Value of Ongoing User Research in SaaS?

The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.

by Natalie Thomas headshot Natalie Thomas // 8 min read

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