saas

Optimize subscription software experiences to drive acquisition, activation, and retention.

saas

How Kalah Arsenault’s Team Stood Up An A/B Testing Program & Doubled Volume With A New Prioritization Model

by caroline appert profile picture Caroline Appert // 8 min read

the fundamentals of UX for product managers.

saas

The UX Fundamentals That Every Product Manager Needs To Know

When product managers incorporate UX principles into their decision-making, they ensure their products are not only functional but also intuitive, engaging, and aligned with user needs.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 11 min read

How to read a heatmap like an expert researcher.

saas

How To Read A Heatmap Like An Expert Researcher: Patterns To Look Out For

In this guide, we show you how to read a heatmap like an expert so you can stop guessing and start making informed, high-impact changes to your website.

by maggie paveza Maggie Paveza // 12 min read

B2B research

saas

B2B Research Doesn’t Have To Be So Hard

Connecting with B2B software product users is complex. We spoke with four experts to learn how they circumvent the challenges in B2B research. Although their approaches varied, one theme was clear: their path to meaningful B2B research has been through relationships.

by Natalie Thomas headshot Natalie Thomas // 11 min read

A guide to learn how to identify if a user is experiencing form fatigue.

saas

A Guide For Preventing Form Fatigue To Increase Conversions & Improve UX

Learn how to identify behavior patterns that indicate your users are suffering from form fatigue and discover actionable strategies to improve form fatigue and increase conversions.

by maggie paveza Maggie Paveza // 7 min read

a user interacting with a saas referral program.

saas

Building Viral Growth: Leveraging Incentives in SaaS Referral Programs & Strategies

Learn how to leverage the power of the Incentives Heuristic to encourage existing users to promote your SaaS tool.

by caroline appert profile picture Caroline Appert // 7 min read

saas

Drive and Convert (Ep. 124): The Fundamentals of SaaS Marketing Website Design

Creating a well-designed SaaS website requires a strategic approach. In this episode, Jon and Ryan discuss the key fundamentals of creating a SaaS marketing website that not only attracts and engages users but also converts them into customers.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 27 min read

product led growth best practices

saas

Product-led Growth Best Practices Will Only Get You So Far

SaaS companies that are between product-market fit and scale need to go beyond the typical PLG strategies to drive growth.

by Katie Encabo // 12 min read

leverage your customers network to increase market reach and relevance.

saas

Leverage Your Customers’ Network to Increase Product Relevance and Reach

Learn how to harness the power of positive network effects to drive SaaS growth.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 8 min read