saas
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Optimize subscription software experiences to drive acquisition, activation, and retention.
Learn about trial optimization and get the five-step audit framework to optimize your SaaS free-trial experience, reduce cancellations, and improve conversion and retention.
by Caroline Appert // 12 min read
Stop guessing what messages resonate. Let customers tell you what matters most when they're deciding whether to trust your business.
by Sumita Paulson // 10 min read
When you understand what users are trying to accomplish, you can personalize experiences that keep them engaged longer and turn them into power users.
by Maggie Paveza // 23 min read
A five-step framework that SaaS product and growth leaders can use to audit their free experience and reduce churn.
by Jon MacDonald // 12 min read
Incorporating a framework to decide how you validate design decisions can get you 50% better win rates on A/B tests and faster time-to-market on improvements.
by Natalie Thomas // 6 min read
Smart experimentation transforms product-led growth from guesswork into an engine for sustainable scale.
by Katie Encabo // 8 min read
We analyzed ChatGPT, Claude, Perplexity, and 12 other leading AI tools to uncover monetization patterns driving their explosive growth.
by Lexi Traylor // 9 min read
The traditional growth playbook falls short when compliance, privacy, and regulations limit your ability to experiment or follow product-led growth practices. But that doesn't mean you can't optimize for growth.
by Caroline Appert // 9 min read
The hidden revenue sitting in your existing customer base might be worth more than all your acquisition efforts combined.
Caroline Appert
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12 min read
Sumita Paulson
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10 min read
Maggie Paveza
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23 min read
Jon MacDonald
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12 min read
Natalie Thomas
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6 min read
Katie Encabo
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8 min read
Lexi Traylor
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9 min read
