coworkers reviewing data on their high-value user segments.

Data & Analytics

How to Identify Your Most Valuable User Segments and Prioritize Accordingly

Are you building experiences for the users that will drive growth? Here’s how to focus your efforts where they’ll have the biggest impact.

by maggie paveza Maggie Paveza // 9 min read

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SaaS team engaging in continuous research to put the user experience at the center of product development.

Data & Analytics

Continuous Research: The Secret Weapon For Effective Product Teams

Discover the benefits of continuous research and how it puts the user experience at the center of product development and optimization.

by caroline appert profile picture Caroline Appert // 7 min read

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experimentation and rapid testing

Optimization

How To Cut Test Cycle Time In Half Without Losing Out On User Insights

Learn how SaaS companies can reduce test cycle time to make the adoption of experiment-led growth practices more accessible.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 8 min read

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woman working on laptop.

Customer Experience

Accelerating Time-to-Value: How SaaS Products Get Users to ‘Aha!’ Moments Faster

Learn how strategies like optimizing onboarding, personalizing the user experience, and implementing quick wins can improve SaaS product time-to-value and reduce churn.

by caroline appert profile picture Caroline Appert // 9 min read

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How to communicate your roadmap across the organization.

Optimization

How To Communicate Your Roadmap Across The Organization

Even the most thoughtfully crafted roadmap can only reach its full potential if it's communicated effectively across your organization. Here’s how to do it.

by caroline appert profile picture Caroline Appert // 6 min read

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The differences between test and learn vs launch and learn for product strategy.

Optimization

Is “Test and Learn” or “Launch and Learn” Better? 

We’re revisiting the hotly debated "test and learn" versus "launch and learn" to help you decide which approach is best for your product strategy.

by Katie Encabo // 6 min read

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Optimization

How Kalah Arsenault’s Team Stood Up An A/B Testing Program & Doubled Volume With A New Prioritization Model

by caroline appert profile picture Caroline Appert // 8 min read

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the fundamentals of UX for product managers.

Customer Experience

The UX Fundamentals That Every Product Manager Needs To Know

When product managers incorporate UX principles into their decision-making, they ensure their products are not only functional but also intuitive, engaging, and aligned with user needs.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 11 min read

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How to read a heatmap like an expert researcher.

Data & Analytics

How To Read A Heatmap Like An Expert Researcher: Patterns To Look Out For

In this guide, we show you how to read a heatmap like an expert so you can stop guessing and start making informed, high-impact changes to your website.

by maggie paveza Maggie Paveza // 12 min read

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