saas
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Optimize subscription software experiences to drive acquisition, activation, and retention.
We analyzed ChatGPT, Claude, Perplexity, and 12 other leading AI tools to uncover monetization patterns driving their explosive growth.
by Lexi Traylor // 9 min read
The traditional growth playbook falls short when compliance, privacy, and regulations limit your ability to experiment or follow product-led growth practices. But that doesn't mean you can't optimize for growth.
by Caroline Appert // 9 min read
The hidden revenue sitting in your existing customer base might be worth more than all your acquisition efforts combined.
Turn your users into an effective growth engine by making collaboration irresistible.
by Jon MacDonald // 11 min read
Stop chasing feature parity across your SaaS platforms. Smart product leaders know when to replicate, when to specialize, and when to strategically limit functionality.
by Katie Encabo // 9 min read
Whether you're a manager looking to develop your team or an individual contributor seeking growth, mentorship may involve finding creative ways to establish and nurture relationships. We spoke with three product professionals to gain a deeper understanding of what mentorship looks like today.
by Natalie Thomas // 5 min read
Transform every touchpoint into a revenue opportunity with strategic design that guides users through complex upgrade decisions.
by Caroline Appert // 10 min read
Research experts share how they've transformed from data collectors to data connectors, creating learning cultures that scale customer insights across entire organizations.
Discover the connection between consumer psychology and SaaS pricing and how strategically applying these principles can help increase adoption rates and customer loyalty.
by Sumita Paulson // 10 min read