saas

Optimize subscription software experiences to drive acquisition, activation, and retention.

Bundles of money on top of mobile devices symbolize a successful monetization strategy.

saas

Building A Monetization Strategy That Doesn’t Leave Untapped Revenue in Your User Base

The hidden revenue sitting in your existing customer base might be worth more than all your acquisition efforts combined.

by Natalie Thomas headshot Natalie Thomas // 8 min read

two people viewing a SaaS collaboration feature on a laptop.

saas

How to Drive Account Expansion with Collaborator & Team Features That Stick

Turn your users into an effective growth engine by making collaboration irresistible.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 11 min read

a variety of surfaces on a desktop as an example of feature parity isn't always the goal of a successful SaaS strategy.

saas

Why Feature Parity Isn’t Always the Goal: A Guide to Cross-device SaaS Strategy

Stop chasing feature parity across your SaaS platforms. Smart product leaders know when to replicate, when to specialize, and when to strategically limit functionality.

by Katie Encabo // 9 min read

An example of what mentorship looks like at The Good.

saas

What Mentorship Looks Like In Today’s Flat, Lean, And Growing Orgs

Whether you're a manager looking to develop your team or an individual contributor seeking growth, mentorship may involve finding creative ways to establish and nurture relationships. We spoke with three product professionals to gain a deeper understanding of what mentorship looks like today.

by Natalie Thomas headshot Natalie Thomas // 5 min read

a consumer using laptop to purchase saas upgrades.

saas

Conversion-Centered Design: 7 Principles That Drive SaaS Upgrades

Transform every touchpoint into a revenue opportunity with strategic design that guides users through complex upgrade decisions.

by caroline appert profile picture Caroline Appert // 10 min read

A group of colleagues benefiting from research democratization by sharing customer insights.

saas

From Data Collector to Data Connector: Embracing Research Democratization

Research experts share how they've transformed from data collectors to data connectors, creating learning cultures that scale customer insights across entire organizations.

by Natalie Thomas headshot Natalie Thomas // 8 min read

A consumer using a laptop and reviewing pricing models designed with different conversion tactics in mind.

saas

The Psychology Behind Successful SaaS Pricing

Discover the connection between consumer psychology and SaaS pricing and how strategically applying these principles can help increase adoption rates and customer loyalty.

by Sumita Mukund headshot Sumita Paulson // 10 min read

Colleagues reviewing data to make user-centered decisions

saas

How To Make User-Centered Decisions When A/B Testing Doesn’t Make Sense

Learn how adding rapid testing to your toolkit helps to accelerate decision-making, build confidence, and drive value.

by Natalie Thomas headshot Natalie Thomas // 7 min read

Creating a data-driven product roadmap that prevents feature bloat.

saas

The Biggest Roadmap Mistake: Prioritizing Low-Impact Features

Learn the warning signs of feature bloat and how data-driven prioritization helps build products faster, with fewer resources, and with much better outcomes.

by caroline appert profile picture Caroline Appert // 7 min read