marketing

Develop strategies that promote products or services, build brand awareness, and drive customer acquisition across channels.

people participating in an annual planning meeting.

marketing

Eight Product Pros on How to Ace Annual Planning

We talked to eight product strategy experts about how to make the most of annual planning. Here’s how to start 2025 on the right foot.

by Natalie Thomas headshot Natalie Thomas // 9 min read

marketing

Drive and Convert (Ep. 119): Amazon Growth – What Brands Need To Do To Succeed

Amazon is the largest ecommerce channel out there, but simply having your products on Amazon doesn’t mean you’re going to boost sales or profitability. This week, Jon and Ryan discuss what brands need to do in order to have success.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 34 min read

launching site updates with confidence.

marketing

Drive and Convert (Ep. 118): Launching Site Updates With Confidence

Before diving into the development of any new project, it’s always smart to gather feedback. This week on Drive & Convert, Jon and Ryan discuss how smoke testing helps to provide quick validation so you can launch site updates with confidence.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 21 min read

Drive and Convert Episode 117 Holiday Prep and Tech Stack.

marketing

Drive and Convert (Ep. 117): Holiday Prep & the Tech Stack for Success

This week on Drive & Convert, Jon and Ryan discuss preparing for holiday 2024 and the recommended tech stack for success.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 25 min read

marketing

Drive and Convert (Ep. 105): Social Traffic in 2024

Jon and Ryan discuss the evolving landscape of social traffic after Apple’s iOS update and how it has affected Meta, TikTok, and social ad strategies.

by Angel Earnshaw // 26 min read

D&C 103 title card

marketing

Drive and Convert (Ep. 103): How to Find and Utilize the Right Marketing Experts

In this episode, Jon and Ryan delve into the challenges and best practices for finding and using marketing experts. Ryan shares six helpful tips to consider as you go through the process.

by Angel Earnshaw // 33 min read

D&C 101 Title Card

marketing

Drive and Convert (Ep. 101): Is Microsoft Ads Worth Your Time?

In this episode, Jon and Ryan delve into the world of Microsoft Ads, discussing recent developments at Microsoft, the potential of advertising on Bing, and key strategies for maximizing effectiveness on the platform.

by Angel Earnshaw // 23 min read

D&C 100 title card

marketing

Drive and Convert (Ep. 100): Our Biggest Lessons From 100 Episodes

Celebrate 100 episodes with Jon and Ryan as they look back on the biggest changes in the industry and the surprising lessons they learned along the way.

by Angel Earnshaw // 46 min read

D&C 98

marketing

Drive and Convert (Ep. 098): How To Turn Your Google Ads Around

Jon and Ryan share actionable steps in overcoming any challenges with Google Ads after recent changes caused by the shift to GA4.

by Angel Earnshaw // 21 min read