improve retention

Tactics focused on increasing retention metrics and building digital experiences that customers can’t live without. 

colleagues reviewing intent based segmentation data.

improve retention

The Exact Framework We Used To Build Intent-Based User Clusters That Drive Retention For A Leading SaaS Company

When you understand what users are trying to accomplish, you can personalize experiences that keep them engaged longer and turn them into power users.

by maggie paveza Maggie Paveza // 23 min read

a variety of surfaces on a desktop as an example of feature parity isn't always the goal of a successful SaaS strategy.

improve retention

Why Feature Parity Isn’t Always the Goal: A Guide to Cross-device SaaS Strategy

Stop chasing feature parity across your SaaS platforms. Smart product leaders know when to replicate, when to specialize, and when to strategically limit functionality.

by Katie Encabo // 9 min read

A SaaS developer using a user-centered prioritization method to improve feature adoption rates.

improve retention

How User-Centered Prioritization Helps Improve Feature Adoption Rates

Discover the importance of user-centered prioritization and learn our eight strategies for implementing it to improve feature adoption rates.

by maggie paveza Maggie Paveza // 8 min read

woman working on laptop.

improve retention

Accelerating Time-to-Value: How SaaS Products Get Users to ‘Aha!’ Moments Faster

Learn how strategies like optimizing onboarding, personalizing the user experience, and implementing quick wins can improve SaaS product time-to-value and reduce churn.

by caroline appert profile picture Caroline Appert // 9 min read

a user interacting with a saas referral program.

improve retention

Building Viral Growth: Leveraging Incentives in SaaS Referral Programs & Strategies

Learn how to leverage the power of the Incentives Heuristic to encourage existing users to promote your SaaS tool.

by caroline appert profile picture Caroline Appert // 7 min read

product led growth best practices

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Product-led Growth Best Practices Will Only Get You So Far

SaaS companies that are between product-market fit and scale need to go beyond the typical PLG strategies to drive growth.

by Katie Encabo // 12 min read

leverage your customers network to increase market reach and relevance.

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Leverage Your Customers’ Network to Increase Product Relevance and Reach

Learn how to harness the power of positive network effects to drive SaaS growth.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 8 min read

learn how to build user trust on your SaaS website.

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How to Build User Trust on Your SaaS Website

You can bridge the gap between risk-averse B2B buyers and purchase decisions with these tactics. Find out how to build trust and increase retention.

by caroline appert profile picture Caroline Appert // 7 min read

a meeting to discuss what comes after product market fit.

improve retention

What Comes After Product Market Fit?

What comes after product-market fit? The challenge is scaling without losing it. Learn how to reassess users, build a data-driven culture, and improve retention.

by maggie paveza Maggie Paveza // 9 min read