D&C 101 Title Card

Drive & Convert

Drive and Convert (Ep. 101): Is Microsoft Ads Worth Your Time?

In this episode, Jon and Ryan delve into the world of Microsoft Ads, discussing recent developments at Microsoft, the potential of advertising on Bing, and key strategies for maximizing effectiveness on the platform.

by Angel Earnshaw // 23 min read

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D&C 100 title card

Drive & Convert

Drive and Convert (Ep. 100): Our Biggest Lessons From 100 Episodes

Celebrate 100 episodes with Jon and Ryan as they look back on the biggest changes in the industry and the surprising lessons they learned along the way.

by Angel Earnshaw // 46 min read

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D&C 98

Drive & Convert

Drive and Convert (Ep. 098): How To Turn Your Google Ads Around

Jon and Ryan share actionable steps in overcoming any challenges with Google Ads after recent changes caused by the shift to GA4.

by Angel Earnshaw // 21 min read

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episode title with photo of Jon and Ryan

Drive & Convert

Drive and Convert (Ep. 080): Managing Attribution Model Changes

In this episode of "Drive and Convert," Jon and Ryan discuss Google's recent decision to sunset certain attribution types. They also delve into the challenges that small businesses might face and how they can explore more creative and calculated alternatives.

by Angel Earnshaw // 26 min read

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D&C episode title with Jon and Ryan's photos

Drive & Convert

Drive and Convert (Ep. 076): Conversion Tracking in Performance Max

In this episode, Jon and Ryan discuss what conversion tracking looks like in this new world of Performance Max and what you could do to help your system and ads perform better.

by Angel Earnshaw // 20 min read

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