digital experience optimization

Holistic improvement of all aspects of the online customer experience to drive business outcomes. DXO encompasses UX, content, performance, and personalization across digital touchpoints.

business colleagues shaking hands

digital experience optimization

Three Green Flags to Look For in a Research Vendor

Product research experts share their perspectives on the three green flags to look for when vetting your next research partner.

by Natalie Thomas headshot Natalie Thomas // 6 min read

digital experience optimization

What Is Digital Experience Optimization?

CRO is out. Digital Experience Optimization is in. Learn how this evolved approach can have a real impact on your business.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 9 min read

customer picking up BOPIS orders

digital experience optimization

BOPIS: How Buy Online, Pick Up In Store Works and How to Improve the Experience

It’s no surprise that BOPIS (buy online, pick up in-store) is so popular. Learn how it works, why it's effective, and how to optimize it for improved user experience.

by Sumita Mukund headshot Sumita Paulson // 13 min read

how to increase conversions, idx case study

digital experience optimization

How Experimentation Allowed IDX To Expand From B2B to B2C (& Improve The Enrollment Experience In The Process)

How IDX successfully launched a new, consumer-focused privacy-protection service using data-driven research, strategy, and implementation.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 17 min read