customer psychology in purchase decisions

Customer Experience

How Does Psychology Influence Purchase Decisions?

Discover the hidden psychological forces that influence customer behavior online. Optimize your website to increase sales and build trust, using the strategies in our latest book "Behind The Click."

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 4 min read

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D&C 95 title image

Drive & Convert

Drive and Convert (Ep. 095): How to Leverage AI in UX Optimization

Jon and Ryan touch on the many uses of ChatGPT AI when it comes to optimizing the digital user experience.

by Angel Earnshaw // 32 min read

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Why am I losing sales to competitors on paid traffic? And how do I fix it?

Optimization

Why am I losing sales to competitors on paid traffic? And how do I fix it?

Are you noticing low conversions on paid traffic like Google Shopping ads this holiday season? This is how you can fix it.

by Natalie Thomas headshot Natalie Thomas // 5 min read

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digital customer expectations

Customer Experience

How to Understand and Meet Digital Customer Expectations

In a landscape where products and services can come across as very similar, understanding your customers and their expectations can be a real differentiator.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 12 min read

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