Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Optimization
To better understand how to improve your consumer's buying experience, track your site's micro-conversions.
by The Good // 4 min read
A website can be simultaneously beautiful and totally ineffective; focusing on performance ensures that its beauty is more than skin deep.
by Shaun Tinney // 5 min read
Understand the jobs your website needs to do and give it the content and features it needs to become a star.
by Shaun Tinney // 4 min read
Shaun Tinney
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4 min read