A woman using a laptop.

Customer Experience

Reduce Churn: What The Best SaaS Cancellation Flows Have In Common

Learn what the best SaaS cancellation flows have in common and what really saves users within the online cancellation journey.

by caroline appert profile picture Caroline Appert // 8 min read

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colleagues discussing the benefits and unique selling points of their SaaS product.

Customer Experience

Is Your Value Promise Falling Short? Here’s How to Identify and Upgrade Tired USPs

What sets your SaaS product apart – and are users noticing it? With the benefits and unique selling points heuristic, create a product experience and website that resonates.

by Sumita Mukund headshot Sumita Paulson // 7 min read

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Customer Experience

How to Improve Referral Rates with Growth Loops

Unlike traditional funnel frameworks, growth loops turn each interaction into a chance to draw in new users. Learn how growth loops work and how to build them for long-term, exponential success.

by Natalie Thomas headshot Natalie Thomas // 9 min read

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a meeting to discuss what comes after product market fit.

Customer Experience

What Comes After Product Market Fit?

What comes after product-market fit? The challenge is scaling without losing it. Learn how to reassess users, build a data-driven culture, and improve retention.

by maggie paveza Maggie Paveza // 9 min read

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Customer Experience

10 Ways To Center Social Impact Throughout The Ecommerce Customer Journey

Showcasing your social and environmental initiatives will build trust and loyalty with your shoppers. Learn how practitioners at the epicenter of mission-driven ecommerce embed brand values throughout the brand experience.

by Natalie Thomas headshot Natalie Thomas // 16 min read

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a person signing up for an app on their mobile for through a freemium pricing offer.

Customer Acquisition

How To Use Freemium Pricing To Drive User Acquisition and Adoption

Learn how to use freemium pricing to drive user acquisition and adoption and determine the right strategy for your digital product.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 13 min read

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The Good Priming and Expectation-Setting article feature image of a person using a laptop to navigate a website.

Customer Experience

How To Leverage The Priming & Expectation Setting Heuristic To Drive Conversions

Improve your digital experience and drive conversions by leveraging the priming & expectation-setting heuristic.

by Sumita Mukund headshot Sumita Paulson // 7 min read

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Drive and Covert Episode 116 How to Convert Free Trial Users to Paying Customers.

Drive & Convert

Drive and Convert (Ep. 116): How to Convert Free Trial Users to Paying Customers

This week on Drive & Convert, Jon and Ryan discuss how to convert free trial users to paying customers.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 30 min read

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Two people reviewing data on a laptop screen.

Optimization

The Power of Tree Testing in Optimization (With Expert Insights)

Learn how tree testing can be used to assess whether users can find resources within your site or app.

by caroline appert profile picture Caroline Appert // 14 min read

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