competitive analysis

Learn systematic approaches for evaluating competitor strategies, identifying market gaps, and uncovering opportunities for differentiation. Our articles share frameworks for translating competitive insights into actionable optimization priorities.

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competitive analysis

Drive and Convert (Ep. 075): Why Industry Benchmarks Are Bullshit

Comparing your conversion rate with industry averages and competitor data is impossible and unwise. In this episode, Jon and Ryan talk about alternatives such as goal-setting, iterative learning and experimentation.

by caroline appert profile picture Caroline Appert // 27 min read

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competitive analysis

Why Industry Benchmarks are Bullshit

Every business is unique. Using competitor data as a benchmark is usually inaccurate. Instead, your focus should be on information you get from customers.

by Natalie Thomas headshot Natalie Thomas // 16 min read