benchmarks

Industry standards and performance metrics can help businesses evaluate their performance relative to competitors. These articles explore when benchmarks provide valuable context and when you should explore alternatives.

data driven marketing - customer acquisition costs google analytics reports

benchmarks

Ecommerce Analytics Reports: Decision-Driven Data Analysis & Conventions That Mean More Than Benchmarks

Optimizing the digital experience starts with scrutinizing a select set of ecommerce analytics reports through decision-driven data analysis.

by Natalie Thomas headshot Natalie Thomas // 11 min read

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benchmarks

Drive and Convert (Ep. 075): Why Industry Benchmarks Are Bullshit

Comparing your conversion rate with industry averages and competitor data is impossible and unwise. In this episode, Jon and Ryan talk about alternatives such as goal-setting, iterative learning and experimentation.

by caroline appert profile picture Caroline Appert // 27 min read