behind the click

Uncover the hidden psychological and behavioral factors that influence how users interact with digital experiences. Beyond surface-level metrics, these articles dive into cognitive biases and the “why” behind user behavior.

D&C 106 title card

behind the click

Drive and Convert (Ep. 106): How Psychology Influences Purchase Decisions

Jon and Ryan dive into the principles from Jon’s new book, Behind The Click. They explore heuristics, mental models and subconscious trust.

by Angel Earnshaw // 21 min read

behind the click

Drive and Convert (Ep. 102): Why You Shouldn’t Neglect the Post-Purchase Phase – Behind the Click Deep Dive

The digital journey doesn’t end at the checkout. Jon and Ryan discuss the importance of post-purchase optimization and the impact it has on growing an online brand.

by Angel Earnshaw // 25 min read

customer psychology in purchase decisions

behind the click

How Does Psychology Influence Purchase Decisions?

Discover the hidden psychological forces that influence customer behavior online. Optimize your website to increase sales and build trust, using the strategies in our latest book "Behind The Click."

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 4 min read