SPECIAL EVENT:
The Hidden Forces Influencing User Behavior
Your guide to understanding and leveraging psychology in digital journey optimization.
Tactics and technology trends can only get you so far. If you’re looking to build digital experiences that withstand the test of time, join us Wednesday, October 30th at 1pm PT / 4pm ET.
Drawing on insights from his best-selling book Behind The Click, Jon MacDonald, Founder and CEO of The Good, will dive into the psychological principles behind customer decisions.
The way companies understand and activate optimization strategies based on these principles will either guide users toward conversion or send them running to a competitor.

Meet Your Host
Jon MacDonald, Founder & CEO
Jon is founder of The Good, a digital experience optimization firm that has achieved results for the largest online companies including Adobe, Nike, Xerox, The Economist, and many more.
This event has ended, but you can watch the replay below.
And stay tuned for our next event!