Bell Helmets Realizes a 143% Revenue Increase
with the Conversion Growth Program™

“The Good helped direct us through a fundamental shift in how we’ll build our websites for the decade to come—and helped us realize a 143% increase in e-commerce sales.” Heather Henricks, Digital Brand Manager

Key Results

5:1
return on investment

27%
conversion rate
increase

143%
revenue increase

The Overview

Bell Helmets is a leading outdoor brand, best known for their power sports and cycling helmets.


The Challenge

At the outset of the engagement, Bell had recently completed a brand redesign which included an overhaul to their website. As with any brand focused redesign, a pretty site doesn’t necessarily mean a high converting site.

The Good was engaged to help optimize and improve the alignment between the new brand site and their consumers’ needs so they would have a website that was not only attractive but also effective.

 

The Solution

To accomplish that goal, Bell engaged The Good for our Conversion Growth Program™, a data driven process designed to remove any barriers to conversion on their newly launched brand site. We utilized a variety of methods to optimize the site including:

  • User testing
  • Site analytics and consumer research
  • User experience design improvements
  • Iterative multivariate testing
“The Good helped direct us through a fundamental shift in how we’ll build our websites for the decade to come—and helped us realize a 143% increase in e-commerce sales.”

The Results

In the end, the Conversion Growth Program™ not only helped align Bell Helmets’ newly redesigned website with their consumers, but it also helped lead a deeper change in how Bell built and developed their websites moving forward.

The result was a 5:1 return on investment, a 27% increase in conversions, and a whopping 143% revenue increase.


How They Got There

The work we completed for Bell Helmets included a combination of several of our service offerings, but these particular outcomes are the direct result of the following services:

 

Now It’s Your Turn


We leverage data to increase ecommerce conversion rates for leading brands. Let’s talk about putting our conversion optimization to work for you, too.