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Optimization tactics and technology trends can only get you so far. Behind The Click dives into the psychological principles behind customer decisions and how to craft digital journeys that delight, engage, and convert.
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About The Author
Jon MacDonald
Jon is founder of The Good, a digital experience optimization firm that has helped globally-recognized companies like Nike, Adobe, Xerox, and The Economist exceed their ambitious growth goals. He’s also author of an Amazon #1 best seller in four categories Opting In To Optimization, as well as co-author of Stop Marketing, Start Selling, and frequently serves as an optimization expert for podcasts and conferences.
In Behind The Click, Jon translates psychology into actionable steps that product marketing and ecommerce leaders can take to enhance their digital experience.
The Good delivers industry-leading optimization, research, and strategy for companies including:
Let’s chat about working together!
The Good is an optimization firm that has spent more than 15 years improving the digital experience for industry-leaders like Nike, Adobe, and Xerox.
Our flagship program has generated hundreds of millions of dollars in additional revenue for our clients.