SPECIAL EVENT:
Overcoming B2B Research Roadblocks
Four experts on overcoming UX research hurdles
B2B user research is notoriously difficult—your most valuable customers and prospects are often high-level decision-makers with packed schedules, making them nearly impossible to reach. No amount of budget can guarantee access, so how do you get the insights you need?
On Wednesday, February 12th at 9am PT / 12pm ET, join us for a webinar where we dive into insights from experts with a combined 80+ years of UX research experience on how to overcome the challenges of B2B research.
You’ll learn how to:
Tap into internal teams for foundational knowledge
Leverage customer advisory boards
Develop expert-level playbooks for conducting impactful research
Foster transparency, maintain trust, and ensure your insights drive real change within your organization
If you’re looking to conduct research without hitting dead ends, this session is for you!
Meet Your Host
Natalie Thomas, Director of Strategy, The Good
Natalie is a trailblazer in the user-centered design space. She has optimized the customer experience for globally recognized brands including Adobe, Giant Bicycles, and The Economist.
With Special Guest
Paul Stevens, Product Design & UX Leader
With over 20 years of experience in UX design and research, Paul brings insights from a range of industries including automotive and software. He’s so data-driven, he’s even a/b tested printed mailers!
Save your spot
Drop your information below to join or get the recording.