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        customer research

        What is The Strategic Value of Ongoing User Research in SaaS?

        The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.

        by Natalie Thomas headshot Natalie Thomas // 8 min read

      • View All Insight Articles →
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    • Featured Insight
      • Header - customer journey map

        customer journey

        How Ecommerce Brands Can Create a Conversion-Powered Customer Journey Map

        A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.

        by Natalie Thomas headshot Natalie Thomas // 13 min read

      • View All Insight Articles →
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colleagues discussing the benefits and unique selling points of their SaaS product.

content optimization

Is Your Value Promise Falling Short? Here’s How to Identify and Upgrade Tired USPs

What sets your SaaS product apart – and are users noticing it? With the benefits and unique selling points heuristic, create a product experience and website that resonates.

by Sumita Mukund headshot Sumita Paulson // 7 min read

The Good Priming and Expectation-Setting article feature image of a person using a laptop to navigate a website.

consumer psychology

How To Leverage The Priming & Expectation Setting Heuristic To Drive Conversions

Improve your digital experience and drive conversions by leveraging the priming & expectation-setting heuristic.

by Sumita Mukund headshot Sumita Paulson // 7 min read

Top down view of a woman using a laptop.

convert more customers

What Is The Ease Heuristic? (And How To Leverage It To Improve UX)

Learn everything you need to know about the ease heuristic and how to leverage it to create a better user experience.

by Sumita Mukund headshot Sumita Paulson // 7 min read

customer picking up BOPIS orders

digital experience optimization

BOPIS: How Buy Online, Pick Up In Store Works and How to Improve the Experience

It’s no surprise that BOPIS (buy online, pick up in-store) is so popular. Learn how it works, why it's effective, and how to optimize it for improved user experience.

by Sumita Mukund headshot Sumita Paulson // 13 min read

customers being interviewed about their experience

consumer psychology

Drive Business Growth at the Intersection of Positive Customer Sentiment & Ethical Website Design

As a brand, it’s important to understand your customers' sentiment. Once you uncover their thoughts, you can make ethical optimizations to your website experience that improve growth.

by Sumita Mukund headshot Sumita Paulson // 15 min read

boost creativity with these 5 tips - header

customer experience

5 Tips To Boost Creativity From An Ecommerce UX Designer

Learn how to boost creativity, unleash confidence, and become a better designer or ecommerce manager.

by Sumita Mukund headshot Sumita Paulson // 7 min read

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