customer research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
customer journey
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Stop guessing what messages resonate. Let customers tell you what matters most when they're deciding whether to trust your business.
by Sumita Paulson // 10 min read
consumer psychology
Discover the connection between consumer psychology and SaaS pricing and how strategically applying these principles can help increase adoption rates and customer loyalty.
content optimization
What sets your SaaS product apart – and are users noticing it? With the benefits and unique selling points heuristic, create a product experience and website that resonates.
by Sumita Paulson // 7 min read
Improve your digital experience and drive conversions by leveraging the priming & expectation-setting heuristic.
convert more customers
Learn everything you need to know about the ease heuristic and how to leverage it to create a better user experience.
digital experience optimization
It’s no surprise that BOPIS (buy online, pick up in-store) is so popular. Learn how it works, why it's effective, and how to optimize it for improved user experience.
by Sumita Paulson // 13 min read
As a brand, it’s important to understand your customers' sentiment. Once you uncover their thoughts, you can make ethical optimizations to your website experience that improve growth.
by Sumita Paulson // 15 min read
customer experience
Learn how to boost creativity, unleash confidence, and become a better designer or ecommerce manager.
Sumita Paulson
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13 min read
Sumita Paulson
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10 min read
