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Customer Acquisition

How Free Shipping Incentives Can Influence Purchase Decisions

The most effective free shipping messaging involves a hint of marketing psychology to set the tone for shopping behavior.

by Riche Jean-Bart // 7 min read

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Optimization

Why Optimizing Your Website Footer is More Important Than You Think

The website footer is one of the most overlooked areas of a company’s website. Learn why it deserves more attention and how to optimize it.

by Riche Jean-Bart // 9 min read

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