Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Are you building experiences for the users that will drive growth? Here’s how to focus your efforts where they’ll have the biggest impact.
by Maggie Paveza // 9 min read
Optimization
We're sharing our step-by-step guide to post website launch optimization so you can maximize ROI on your redesign investments.
by Maggie Paveza // 8 min read
In this guide, we show you how to read a heatmap like an expert so you can stop guessing and start making informed, high-impact changes to your website.
by Maggie Paveza // 12 min read
Learn how to identify behavior patterns that indicate your users are suffering from form fatigue and discover actionable strategies to improve form fatigue and increase conversions.
by Maggie Paveza // 7 min read
What comes after product-market fit? The challenge is scaling without losing it. Learn how to reassess users, build a data-driven culture, and improve retention.
Learn how card sorting, a powerful generative research tool, uncovers user expectations and supports a comprehensive UX strategy.
by Maggie Paveza // 15 min read
We've collected 9 strategies (with examples of each) to improve your free-to-paid trial conversion rate. Keep reading to see which could help your digital product.
There are plenty of mistakes you can make when running tests on your website. Peeking is one of the trickiest. Here are some tips to avoid it and get the results you want.
by Maggie Paveza // 6 min read
Good Question
Some people think that user testing and user research are interchangeable. However, the two terms are only related, not synonymous.
by Maggie Paveza // 2 min read
Maggie Paveza
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9 min read
Maggie Paveza
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9 min read
