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        What is The Strategic Value of Ongoing User Research in SaaS?

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        by Natalie Thomas headshot Natalie Thomas // 8 min read

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post-purchase experience header

Customer Experience

How To Design A Post-Purchase Experience That Creates Raving Fans

Most brands think optimization ends when the customer makes a purchase. But the post-purchase experience is an opportunity so big you can’t afford to ignore it.

by laura-bosco-profile-picture Laura Bosco // 36 min read

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the-downside-of-discounting

Customer Acquisition

Why Discounting Is Bad For Your Brand (And What To Do Instead)

When it comes to incentivizing customers, it's easy to default to using a price or percentage discount. While this strategy may boost your sales numbers, it comes with some serious tradeoffs.

by laura-bosco-profile-picture Laura Bosco // 16 min read

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