customer research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
customer journey
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
checkout
Most brands think optimization ends when the customer makes a purchase. But the post-purchase experience is an opportunity so big you can’t afford to ignore it.
by Laura Bosco // 36 min read
conversion rate optimization
When it comes to incentivizing customers, it's easy to default to using a price or percentage discount. While this strategy may boost your sales numbers, it comes with some serious tradeoffs.
by Laura Bosco // 16 min read
Laura Bosco
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16 min read
