customer research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
customer journey
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
conversion rate optimization
What are the key ingredients of a successful ecommerce marketing email? Kristen LaFrance takes a closer look at how you can build a strong marketing email that doesn't detract from your brand experience.
by Kristen LaFrance // 12 min read