Drive & Convert

Drive and Convert (Ep. 007): What Makes CRO Difficult to DIY?

With the abundance of a/b testing tools available, ecommerce managers are starting to take CRO into their own hands. Learn why that's not always the easiest approach in the seventh episode of Drive and Convert.

by Jon MacDonald // 26 min read

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Data & Analytics

How Your Ecommerce Business Can Thrive in an Economic Downturn

With the global economy screeching to a halt amid the rapid spread of the coronavirus, how do you plan to keep your ecommerce business profitable?

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 13 min read

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Drive & Convert

Drive and Convert (Ep. 006): PPC Automation

Will using PPC automation tools hurt your brand in the long-term? Find out in the sixth episode of the Drive and Convert podcast.

by Jon MacDonald // 25 min read

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Drive & Convert

Drive and Convert (Ep. 005): Post-Purchase CRO

What's the optimal strategy for re-engaging customers after they've completed a purchase? Find out in the fifth episode of the Drive and Convert podcast.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 29 min read

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Drive & Convert

Drive and Convert (Ep. 004): Remarketing and Re-Engaging Your Audience

What's the optimal way to re-engage prospective customers that don't convert on their first visit? Find out in the fourth episode of the Drive and Convert podcast.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 29 min read

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b2b website design best practices

Optimization

The Complete Guide to B2B Website Design (with Examples and Tips)

Don’t let a poorly-designed website keep you from driving conversions. Level up your B2B website design and improve customer experience.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 17 min read

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Drive & Convert

Drive and Convert (Ep. 003): COVID-19 and Ecommerce

How should online businesses react to the economic disruption caused by the pandemic? Find out in the third episode of the Drive and Convert podcast.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 32 min read

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Drive & Convert

Drive and Convert (Ep. 002): Goal Setting for Conversion Rate Optimization

Are your optimization goals aligned with your overarching business goals? Find out in the second episode of the Drive and Convert podcast.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 32 min read

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Drive & Convert

Drive and Convert (Ep. 001): Goal Setting for Paid Search

Are your marketing goals lining up with the goals you've set to grow your business overall? Find out in the first episode of the Drive and Convert podcast.

by Jon MacDonald // 30 min read

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