experimentation and rapid testing

Optimization

How To Cut Test Cycle Time In Half Without Losing Out On User Insights

Learn how SaaS companies can reduce test cycle time to make the adoption of experiment-led growth practices more accessible.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 8 min read

Read More →
the fundamentals of UX for product managers.

Customer Experience

The UX Fundamentals That Every Product Manager Needs To Know

When product managers incorporate UX principles into their decision-making, they ensure their products are not only functional but also intuitive, engaging, and aligned with user needs.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 11 min read

Read More →

Drive & Convert

Drive and Convert (Ep. 125): Larger the Brand, More Complicated the Traffic

Not all online businesses need the same amount of traffic. In this episode, Jon and Ryan discuss how consideration, target market, and budget impact traffic for both startups and industry leaders.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 36 min read

Read More →

Drive & Convert

Drive and Convert (Ep. 124): The Fundamentals of SaaS Marketing Website Design

Creating a well-designed SaaS website requires a strategic approach. In this episode, Jon and Ryan discuss the key fundamentals of creating a SaaS marketing website that not only attracts and engages users but also converts them into customers.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 27 min read

Read More →

Drive & Convert

Drive and Convert (Ep. 123): New Year, New Marketing

2024 was the year social ads made a serious comeback, and the focus on social selling will continue into 2025. In this episode, Jon and Ryan discuss how YouTube is poised to impact the marketing stack in 2025.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 29 min read

Read More →

Drive & Convert

Drive and Convert (Ep. 122): How To Leverage Priming & Expectation Setting

Aligning your online experience with user expectations is crucial. In this episode, Jon and Ryan discuss how to leverage the priming & expectation setting heuristic to increase conversions.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 18 min read

Read More →
leverage your customers network to increase market reach and relevance.

Customer Acquisition

Leverage Your Customers’ Network to Increase Product Relevance and Reach

Learn how to harness the power of positive network effects to drive SaaS growth.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 8 min read

Read More →
Don't forget to take a break post-Black Friday/Cyber Monday.

Drive & Convert

Drive and Convert (Ep. 121): Don’t Forget to Take a Break Post-BFCM

In this episode, Jon and Ryan discuss the benefits of taking a break post-Black Friday/Cyber Monday.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 29 min read

Read More →
I’m Running Experiments. Why Hasn’t My Conversion Rate Gone Up?

Drive & Convert

Drive and Convert (Ep. 120): I’m Running Experiments. Why Hasn’t My Conversion Rate Gone Up?

The benefits of experimentation are well-researched and documented. But that doesn’t always equate to an increasing conversion rate.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 23 min read

Read More →