Skip to Content
Primary Menu
The Good
Optimizing Digital Experiences
  • SaaS Optimization
    • How We Help
      • Increase Registration
      • Improve Onboarding
      • Monetize Free Users
      • Improve Retention
      • Increase Referrals
      • Mitigate Cancellations
      • Explore the DXO Program™
    • Results
      • Autodesk grew subscriptions by 11%
      • IDX increased B2C registrations by 20%
      • The Economist increased paid subscription conversions by 5%
      • Helium 10 increased registrations by 12%
      • View All Case Studies →
    • Featured Insight
      • Learn the secret to the strategic value of ongoing SaaS user research.

        customer research

        What is The Strategic Value of Ongoing User Research in SaaS?

        The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.

        by Natalie Thomas headshot Natalie Thomas // 8 min read

      • View All Insight Articles →
  • Ecommerce Optimization
    • How We Help
      • Improve User Experience
      • Improve ROAS
      • Convert More Customers
      • Decrease Abandonment
      • Understand Your Customers
      • Validate Design Decisions
      • Explore the DXO Program™
    • Results
      • Xerox increased revenue by 18.9% on product page visits
      • MillerKnoll improved directional guidance
      • MasterCraft had 33:1 ROI optimizing for high-consideration shoppers
      • Munchkin decreased bounce rates
      • View All Case Studies →
    • Featured Insight
      • Header - customer journey map

        customer journey

        How Ecommerce Brands Can Create a Conversion-Powered Customer Journey Map

        A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.

        by Natalie Thomas headshot Natalie Thomas // 13 min read

      • View All Insight Articles →
  • Insights
  • Talk to an Expert
  • Search
experimentation and rapid testing

data driven

How To Cut Test Cycle Time In Half Without Losing Out On User Insights

Learn how SaaS companies can reduce test cycle time to make the adoption of experiment-led growth practices more accessible.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 8 min read

the fundamentals of UX for product managers.

product led growth

The UX Fundamentals That Every Product Manager Needs To Know

When product managers incorporate UX principles into their decision-making, they ensure their products are not only functional but also intuitive, engaging, and aligned with user needs.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 11 min read

ecommerce

Drive and Convert (Ep. 125): Larger the Brand, More Complicated the Traffic

Not all online businesses need the same amount of traffic. In this episode, Jon and Ryan discuss how consideration, target market, and budget impact traffic for both startups and industry leaders.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 36 min read

content optimization

Drive and Convert (Ep. 124): The Fundamentals of SaaS Marketing Website Design

Creating a well-designed SaaS website requires a strategic approach. In this episode, Jon and Ryan discuss the key fundamentals of creating a SaaS marketing website that not only attracts and engages users but also converts them into customers.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 27 min read

marketing

Drive and Convert (Ep. 123): New Year, New Marketing

2024 was the year social ads made a serious comeback, and the focus on social selling will continue into 2025. In this episode, Jon and Ryan discuss how YouTube is poised to impact the marketing stack in 2025.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 29 min read

content optimization

Drive and Convert (Ep. 122): How To Leverage Priming & Expectation Setting

Aligning your online experience with user expectations is crucial. In this episode, Jon and Ryan discuss how to leverage the priming & expectation setting heuristic to increase conversions.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 18 min read

leverage your customers network to increase market reach and relevance.

content optimization

Leverage Your Customers’ Network to Increase Product Relevance and Reach

Learn how to harness the power of positive network effects to drive SaaS growth.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 8 min read

Don't forget to take a break post-Black Friday/Cyber Monday.

content optimization

Drive and Convert (Ep. 121): Don’t Forget to Take a Break Post-BFCM

In this episode, Jon and Ryan discuss the benefits of taking a break post-Black Friday/Cyber Monday.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 29 min read

I’m Running Experiments. Why Hasn’t My Conversion Rate Gone Up?

a/b testing

Drive and Convert (Ep. 120): I’m Running Experiments. Why Hasn’t My Conversion Rate Gone Up?

The benefits of experimentation are well-researched and documented. But that doesn’t always equate to an increasing conversion rate.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 23 min read

Posts pagination

1 2 … 23 Next →
Get expert answers to pressing and complex questions on digital experience optimization.
Subscribe now
  • Digital Experience Optimization Program™
    • Explore The Program →
  • Case Studies
    • Xerox
    • Swiss Gear
    • The Economist
    • Munchkin
    • View All Case Studies →
  • Resources
    • Good Question Newsletter
    • Insight Articles
    • Drive & Convert Podcast
    • Optimization Books
    • 5-Factors Scorecard™
  • Company
    • About The Good
    • B Corp Profile
    • Careers
    • Privacy Policy
    • Contact Us
  • Products by The Good
    • UserInput – A customer research tool for ecommerce brands
    • Commerce Critiques – Fast, affordable CRO assessments

Our mission is to remove all the bad digital experiences until only the good remain.

© 2025 The Good Group, Inc.

B Corporation Certified

Get In Touch

Phone: +1(503)488-5935

New Client Inquiries: bizdev@thegood.com

General Inquiries: hello@thegood.com