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        customer research

        What is The Strategic Value of Ongoing User Research in SaaS?

        The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.

        by Natalie Thomas headshot Natalie Thomas // 8 min read

      • View All Insight Articles →
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    • Featured Insight
      • Header - customer journey map

        customer journey

        How Ecommerce Brands Can Create a Conversion-Powered Customer Journey Map

        A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.

        by Natalie Thomas headshot Natalie Thomas // 13 min read

      • View All Insight Articles →
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D&C EP32 – Podcast Episode Feature Image (WP Featured Image)

conversion rate optimization

Drive and Convert (Ep. 032): Writing Product Descriptions That Convert

Product descriptions may seem straightforward, but if done right they can significantly improve conversion rates. Today Jon explains why product descriptions are one of the most effective changes you can change to your website and how to write great product descriptions that will convert.

by James Sowers // 31 min read

D&C EP31 – Podcast Episode Feature Image (WP Featured Image)

conversion rate optimization

Drive and Convert (Ep. 031): On-Site SEO & Its Value to SEM

Traffic sources can come from a number of places, but for most companies the largest source is Google. And things can get confusing when it comes to organic traffic versus paid ads. There are a number of things that can affect organic traffic and paid traffic in Google, and it can get confusing quickly. Today Ryan clears things up and tells you how things work when it comes to SEO and Paid Search in Google.

by James Sowers // 21 min read

Man's hands writing email marketing tips

ecommerce

Must-Have Email Marketing Tips to Boost Your Revenue

If you're looking to level up your email marketing, this article is for you. We share how to ace the 20% of email marketing strategies that lead to 80% of the financial results.

by James Sowers James Sowers // 17 min read

D&C EP30 – Podcast Episode Feature Image (WP Featured Image)

conversion rate optimization

Drive and Convert (Ep. 030): Data at Each Stage of your Company

In the Ecommerce world, it's almost always about the data. But what works well for large organizations may not work well for small ones and vice versa. A lot of that has to do with how much data you have, and large organizations tend to have more. So where should different size organizations starts as far as collecting data and making use of it? And why do we need data in the Ecommerce world?

by James Sowers // 25 min read

D&C EP29 – Podcast Episode Feature Image (WP Featured Image)

conversion rate optimization

Drive and Convert (Ep. 029): How to Compete Online with a Small Budget

Larger companies get most of the press and excitement with their 6 and 7 figure marketing budgets, but the majority of clients we work with are smaller. And smaller companies have to do things a little differently than the big guys. What impact does a small budget have on driving traffic? How should small budget brands compete online?

by James Sowers // 26 min read

D&C EP28 – Podcast Episode Feature Image (WP Featured Image)

conversion rate optimization

Drive and Convert (Ep. 028): Traffic & CRO – A Match Made in Heaven

Today Jon & Ryan talk about how Digital Marketing and CRO work together to create a scenario where one plus one really equals three or four. When they combine it becomes an explosion of revenue and profit. Today the guys breaks down why it is that these two things work so well together.

by James Sowers // 28 min read

Attracting New Customers Through Content Marketing with Kaleigh Moore

In this episode, we talk to Kaleigh Moore, a content marketing consultant serving ecommerce brands and the software that powers them. She shares her best advice for investing in content marketing as a long-term customer acquisition channel.

The Convergence of Retail and Ecommerce with Kristen LaFrance (Shopify)

Kristen LaFrance (Shopify) tells us about the impact COVID-19 has had on brick-and-mortar retail, what the best brands are doing to survive, and what opportunities exist going forward.

The Compounding Effect of Content Marketing – Fynn Glover (Matcha)

In this episode, we talk to Fynn Glover, the founder of a content marketing tool called Matcha, to get his perspective on the value of content marketing as part of a comprehensive ecommerce growth strategy.

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