Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Customer Acquisition
Good website copy is an essential part of conversion rate optimization. Get started with these 25 persuasive writing techniques.
by Don Sturgill // 7 min read
These conversion focused tips can help you ramp up your company’s email marketing strategy and provide ideas worth millions to your bottom line.
by Don Sturgill // 9 min read
The email pop-up is one of the most used, and most hated marketing tactics around these days. Take a balanced look at their strengths and weaknesses.
by Don Sturgill // 11 min read
Don Sturgill
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11 min read
