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25 Proven Persuasive Writing Techniques for Website Copy That Converts

Good website copy is an essential part of conversion rate optimization. Get started with these 25 persuasive writing techniques.

by headshot of sturgill Don Sturgill // 7 min read

conversion rate optimization

Email Marketing Best Practices: 15 Conversion-Centered Tips

These conversion focused tips can help you ramp up your company’s email marketing strategy and provide ideas worth millions to your bottom line.

by headshot of sturgill Don Sturgill // 9 min read

call to action best practices

conversion rate optimization

Email Pop-ups – The Most Controversial Marketing Tactic Ever

The email pop-up is one of the most used, and most hated marketing tactics around these days. Take a balanced look at their strengths and weaknesses.

by headshot of sturgill Don Sturgill // 11 min read