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        customer research

        What is The Strategic Value of Ongoing User Research in SaaS?

        The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.

        by Natalie Thomas headshot Natalie Thomas // 8 min read

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        customer journey

        How Ecommerce Brands Can Create a Conversion-Powered Customer Journey Map

        A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.

        by Natalie Thomas headshot Natalie Thomas // 13 min read

      • View All Insight Articles →
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data driven

The Quickstart Guide to Data-Driven Marketing

The more you know about your customers and their preferences, the better equipped you are to serve them.

by David Hoos headshot David Hoos // 7 min read

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marketing

Hacking Paid Traffic: How to Multiply Your Results Exponentially

Learn how to hack paid traffic to multiply your results and increase online conversions.

by David Hoos headshot David Hoos // 8 min read

blog-email-sign-up-header-copy-that-convers

content optimization

A Simple Guide to Writing Website Copy That Converts

When it comes to writing for conversions, less is often more. Begin with these five steps to start writing better copy that converts.

by David Hoos headshot David Hoos // 12 min read

customer-needs-google-analytics-goal-flow-header

conversion rate optimization

Here’s How to Triple Your Ecommerce Sales

Your conversion rate is like compound interest for your ecommerce sales. Optimize it, and you'll multiply your revenue exponentially.

by David Hoos headshot David Hoos // 13 min read

case study

The Top 3 Loyalty Program Lessons from Amazon Prime

If you’re planning to launch an ecommerce loyalty program, go over your proposal in light of these three tips.

by David Hoos headshot David Hoos // 9 min read

blog-email-sign-up-header-copy-that-convers

content optimization

The 4 Simple Blogging Tips That Will Boost Your Conversions

Businesses that blog average 55% more website visitors than those that don’t. And blogs can be a powerful tool for conversions when done correctly.

by David Hoos headshot David Hoos // 9 min read

blog-email-sign-up-header-copy-that-convers

content optimization

Are Blogs Still Important? Here’s the #1 Thing to Know

We explore some of the standard benefits of a blog along with some surprising and often overlooked business benefits.

by David Hoos headshot David Hoos // 9 min read

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conversion rate optimization

How Millennials And Mobile Are Changing Marketing (and How to Adapt)

Mobile technology has changed the face of marketing and millennials will be leading the direction of consumer desire for at least another decade. Are you prepared?

by David Hoos headshot David Hoos // 9 min read

ecommerce-product-filters-checklist-header

content optimization

7 Steps to Finding the Best Evergreen Content Ideas

Evergreen content ideas can help support your user experience and ensure your site converts and generates the revenue you expect.

by David Hoos headshot David Hoos // 11 min read

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